Press & Publicity Manager

2 weeks ago

London, Greater London, United Kingdom ITV Full time
Why you should join us


We connect with millions of people every day, make content they can't get enough of and reflect and shape the world we live inand we do all this through the power of creativity.


We are a digitally led entertainment and media company that creates and brings brilliant content to audiences, wherever, whenever and however they choose.

This role entails


We are looking for someone who can devise creative publicity strategies and implement targeted campaigns for programmes across ITVX and linear schedules to support the strategy of the Media and Entertainment division and to reflect changing viewer behaviour.


Key responsibilities:

  • Manage strategies and campaigns to cover all press, broadcast and digital media, to reach target audiences and beyond
  • A focus on 'digital first' campaigns with promotion within the digital space, influencer marketing and social media outlets
  • Work collaboratively with other areas of the wider marketing team, social teams and picture publicity as well as the production and commissioning teams to devise fully cohesive and innovative publicity campaigns
  • Manage talent in relation to promotion around their programmes
  • Manage crises and reputation management of ITV, its talent and its programmes
  • Identify potential press issues and work with the team to devise appropriate action
  • Write press information and press releases to deadlines
  • Have and maintain excellent working relationships with journalists across full range of media, including digital and social influencers
  • Field and answer press inquiries
  • Provide written press updates and evaluations for priority campaigns
To be considered for this opportunity you will need to demonstrate the following skills:

Minimum role criteria:

  • Extensive experience either in house or for an agency
  • Excellent relevant contacts across a range of media but particularly digital media, social, social media influencers, print, radio and television
  • Extensive experience of publicising projects on social media and within the digital sphere and interest in innovations within that area
  • Demonstrable crisis management/reputation management skills
  • Previous experience of working with Talent

The Key role criteria is as follows:

  • Experience preferably at a streamer, in television or the wider entertainment industry. Experience in promoting either drama or blue chip factual content is beneficial.
  • Demonstrable creative and strategic thinking
  • Ability to identify good news stories and crisis situations
  • Excellent personal and communication skills
  • Excellent copywriting ability
  • The ability to remain highly focused and flexible whilst working under pressure with the ability to manage multiple projects simultaneously
  • Highly articulate and informed
  • Keen interest in and understanding of the media industry and in innovations in publicity
  • Actively engaged with social media
We want to be the most flexible employer in Media. We offer Smart working and we will support you and provide you the right environment and work/ life balance


We reach millions of people everyday, that's why having diverse talents and being an organisation where colleagues feel included is crucial to us.

We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset ineverything we do.

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