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Deputy Head of Communications and Engagement
3 months ago
Job summary
This is an exciting opportunity to work in a multi-discipline communications and engagement team, championing the voice of residents and providing strategic communications and engagement expertise to ICB programmes and population health priorities. The postholder will support the ICB to effectively deliver change and transformation programmes, ensuring patients, residents, staff and stakeholders are informed and involved and that patient and resident voice is central to decision-making.
Leading the development and delivery of strategic communications and engagement plans to support transformation work, the postholder will ensure the ICB is on the front foot in managing complex, sensitive and high-profile programmes, providing strategic advice and ensuring that we are fulfilling our statutory responsibilities. They will also oversee our corporate approach to strategic engagement, building positive relationships with VCSE partners, Healthwatch, councils and community leaders and raising the voices of residents and communities.
Main duties of the job
We are looking for someone who is flexible, energetic, and approachable, with strong experience leading both communications and engagement, passionate about improving residents' health outcomes and experiences and reducing inequalities. You'll also need great relationship building skills, enthusiasm and positivity to bring a wide range of system partners together and collaborate on shared goals.
Reporting to the Head of Communications and Engagement and as a key member of our senior leadership team, you'll play an important and rewarding role in shaping our talented and friendly team.
About us
NHS North Central London Integrated Care Board (NCL ICB) is a statutory body responsible for planning and allocating health and care resources to improve the lives of people in our five boroughs: Barnet, Camden, Enfield, Haringey, and Islington.
As an ICB, were focused on:
improving outcomes in population health and healthcare
tackling inequalities in outcomes, experience, and access
enhancing productivity and value for money
helping the NHS support broader social and economic development
It is an exciting time to be joining NCL ICB; we have recently undertaken an change programme to redesign the structure of the organisation and the way that we work to better meet the needs of our population, our people, our system, and our partners. As part of the change programme, we are relaunching and reenergising the organisation, embedding new ways of working and building the capabilities we need to create a thriving organisational culture.
Job descriptionJob responsibilities
To provide expert communications and engagement advice to senior directors and managers, with the confidence and gravitas to lead proactively and provide appropriate challenge to help deliver priorities.
To lead on the development and implementation of robust communications, engagement, involvement and consultation strategies, using national guidance and best practice, to support complex, high-profile and contentious transformation programmes.
To ensure that communications and engagement strategies are audience-focused and informed by insight and intelligence, evaluating results to support continuous learning and evolution of communications and engagement approaches.
To lead on the development of messaging and narratives to support complex change, convening stakeholders and partners to share a clear and consistent story about our ambitions and plans.
With programme teams and the wider communications and engagement team, quality assure content and materials, including web content, newsletter articles, stakeholder emails, press releases, video and animation, presentations, internal communications, MP briefings etc.
To play a key role in organising high-profile programme events, including public meetings, MP and VIP visits, briefings, workshops, press conferences, photo calls etc. ensuring senior leaders are briefed to both present and respond to comments and questions.
To ensure patient and public engagement and involvement is embedded throughout the ICBs processes and programmes, providing specialist advice and assurance that the ICB fulfils its statutory duties. As part of this, the postholder will oversee plans to support pre-consultation engagement and consultation on specific service changes.
Please see the attached job description and person specification for a full list of main responsibilities and duties.
Person SpecificationEducation / Qualifications
Essential
Educated to Master degree level (or equivalent) or experience of working at a senior level in related field. Evidence of continuous professional developmentDesirable
Project management qualificationExperience
Essential
Experience working in the NHS or wider public sector In-depth knowledge of the requirements set out in the NHS Constitution and the Health and Social Care Act regarding public involvement in the NHS. Significant experience of effectively managing and developing people and teams. Deep understanding of equality and diversity issues from best practice perspective, including understanding of the Equality Act 2010 and the challenge of health inequalities. In-depth understanding of engagement approaches and methodologies, including coproduction, direct involvement, outreach engagement and reaching seldom heard voices. Strong understanding and experience of all aspects of communications, including strategic planning, media and public affairs, digital communications, campaigns, marcomms and internal communications. Experience of designing and delivering robust communications and engagement strategies and plans to support sensitive or high-profile change or transformation programmes. Experience of providing expert communications and engagement advice and briefings to senior directors and stakeholders with the gravitas to provide challenge. Evidence of successfully managing, influencing and negotiating with individuals and groups in complex, emotionally stressful or highly contentious situations Experience of developing and implementing and managing public consultations and resident engagement and involvement programmes. Experience of working directly with patients and the public, including dealing with situations of conflict and heightened anxiety or uncertainty. Experience of effectively managing and developing specialist staff.Knowledge and skills
Essential
Proven personal and professional credibility and the self-confidence to influence and lead people at various levels in an organisation. Ability to provide, receive and analyse and interpret highly complex, sensitive or contentious information and feedback; negotiate with senior stakeholders on difficult and controversial issues; present complex and sensitive information to large and influential groups. Ability to work at both a strategic and operational level and take a long-term view while juggling day-to-day, hands on, unforeseen or time sensitive tasks Ability to use trends and patterns in information in order to make evidence-based decisions. Politically astute, with the ability to understand diverse interest groups in organisations and the wider community and to adapt engagement accordingly. Ability to negotiate between different organisations and interest groups when some information is in conflict. Professional passion for innovation and exploring new methods of communications and engagement. Able to manage own and team's workload and competing priorities - working to tight and often changing timescales and whilst considering and applying new ideas and directives to improve services. Excellent communications skills, including oral, written and presentation skills, segmenting audiences and tailoring content appropriately Exceptional editorial and copywriting skills with a meticulous attention to detail and the creativity to translate complex ideas into clear, engaging, people-focused content. Excellent interpersonal, persuasion and negotiating skills with the ability to form and maintain productive, professional working relationships with a diverse range of individuals and groups. Excellent professional judgement, with the emotional intelligence and political astuteness to manage sensitive issues, ensuring the communications and engagement approach is measured and thoughtful. Ability to act as a champion for patients and residents, ensuring that their voice is not listened to and acted on. Ability to work to the highest standards, demonstrating resilience to pressure, a willingness to adapt quickly to changing situations, work flexibly and maintain due professionalism at all times. Ability to navigate challenges and stay on course, with the tenacity to prioritise actions and make things happen. Ability to actively promote equality, diversity and inclusion within all areas of responsibility