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Commercial Brand Executive

3 months ago


Britain Roman province, United Kingdom SSP Full time

The Company

With over 50 years' experience in the travel market, we have a presence in 35 countries and more than 550 brands in our portfolio.

We have the capability to deliver world-class food and beverage outlet programmes based on the highest levels of customer service, quality of food and environment.


Our Mission & Ambition

  • To give our customers an experience that exceeds their expectations and that clients know cannot be matched.
  • To be recognised as the leading Food & Beverage operator in travel locations worldwide

Our Values are

  • We are one team
  • We are results focused
  • We all make a difference
  • We are bold
  • We celebrate success


We have an in-depth understanding of our diverse customer base; our insights into food and beverage trends mean we have created an extensive range of brands and concepts that we can run in operationally demanding, high-volume travel locations.


The Role
To execute a commercial plan for a brand or small portfolio of brands within a category e.g. Casual Dining & Bars, Coffee & Bakery, Retail. To support the delivery of EBITDA growth from like-for-like sales and gross margin improvement activity.

Main Duties
Planning the activity and successful execution of the commercial plan for a brand or a small portfolio of brands to deliver stretch EBITDA target

Tasks

  • Prepare and submit marketing briefs to access marketing services such as NPD, creative design, marketing planning and brand development which are provided by the Group Marketing function
  • Track progress of briefs and ensure delivery to time and budget
  • Once a commercial initiative is signed off, ensure successful implementation through operational teams
  • Support full roll out across the brand, additional brands or product category
  • Course correction where testing and learning has been applied to commercial initiatives and changes need to be made in order to optimise
  • Support the delivery of range, pricing and POS for new openings
  • Maintain brand support material for the brand or brands, including brand standards, point of sale catalogues, brand templates, equipment lists, product lists, price bands, and local marketing
  • Monitor competitor activity (new products, promotions and pricing) on a regular basis to support commercial proposals and highlight any opportunities to the Commercial Manager
  • Monitor compliance of commercial activity through structured site visits, recognising opportunities and recommending feedback to relevant stakeholders
  • Liaise with relevant teams to ensure availability of products and maintenance of stock levels at sites and central distribution to agreed targets
  • Forecast deliverables for new initiatives.
  • Respond to ad hoc brand queries from operational, and cross functional teams within a timely manner

Key Measurables

  • Effective implementation of commercial promotions into operational units

Key Working Relationships

External:

  • Suppliers

Internal:

  • Wider UK Commercial team (Commercial Analytics, Trade Marketing, other Commercial Executives and Managers who look after different brands)
  • Marketing team (NPD/culinary, creative and design services, innovation)
  • Operations teams
  • Procurement and supply chai
    n

Skills & Knowledge Essential**:

  • Some experience of using price, range, display and space, upselling, margin or category optimisation to deliver commercial results
  • Knowledge of external trends in the food and beverage and/or grocery industry (depending on brands allocated)
  • Good understanding of the operational reality in units i.e. a good understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc.
  • Proficient user of Word, Excel, PowerPoint and brand and category management systems
  • Effective verbal and written communication
  • Flexible and adaptable approach
  • Ability to work at pace and effectively prioritise competing demands on time

Desirable:

  • Analytical and commercial
  • Good attention to detail
  • Datadriven

Equal Opportunities
**_
Diversity and Inclusion is a priority at SSP.

We are an equal opportunities employer committed to engaging all of our people, so they feel valued and motivated; we champion diversity, promote inclusion, and ensure equality.

We respect and protect human rights and prevent discrimination; and we positively impact our communities. We encourage and welcome _****Job Reference: HO 00195