Marketing Strategists

2 weeks ago


London, Greater London, United Kingdom VCCP Full time

The VCCP Partnership isan integrated communications agency set up in 2002 by Charles (V),Rooney (C), Adrian (C) and Ian (P), who founded the agency on theprinciples of simplicity, collaboration, un-preciousness andintegration around ideas rather than channels.

Our work transcends the marketing mix, leading everythingfrom social media or launch campaigns to DM and web build.

We also provide very senior strategic planning for clients,customer journey mapping and helping clients to envision their futurebusiness, beyond just communications.

The Data Strategist will be a vital part of the customer teamin the UK.

Working with a team of data, customer experience andcustomer engagement specialists, they will be responsible fordelivering data projects for both prospective and existing clients andidentifying opportunities to grow the clients business using theirexpertise and knowledge of data.

They need to havethe ability to know when to bring in other data specialists, be itanalysts, channel specialists or technical experts.

Mostimportantly, they need to be able to develop relationships withclients and internal teams becoming trusted as a partner in developingthe marketing and data driven strategies needed to evolve thebusiness.

They will apply their experience andunderstanding of data tools and techniques to underpin their strategicrecommendations and have the ability to translate business and sectorneeds of clients into data driven strategies.

AtVCCP we focus on removing unnecessary jargon and complexity, thereforethe data strategist needs to be able to demonstrate excellentcommunication skills, and be able to explain complex data solutions ina digestible and understandable manner.

Develop strong internal relationships with businessstakeholders within the data department and across the widerPartnership
Using data tools, unlock insights and developopportunities for clients
Writing briefs for data analysts and scientists
Receive data reports, analyse and understand them and developinsight summaries and recommendations that can be applied in order toimprove the client business
Create data storytelling - wherethe results shown are not just a spreadsheet of numbers, but acohesive story that demonstrates effectively what the recommendationsare
Proactivity in work alongside internal strategic planningpartners and seek necessary data to prove/ disprove hypotheses
Strong experience working inagency/client side in a data strategy or data planning role
Experience of briefing analysis projects and workingwith analysts to produce recommendations and insight that drive clientagendas
Experience inmeasuring, analysing and coming up with recommendations/ optimisationsbased on brand campaign performance
Experience working across social and media projects
Experience working with website analytics
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