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Marketing Strategists
3 months ago
Role:
Data Strategist Department/Team : Data Strategy – Data and Analytics
This is an excellent opportunity to help Data Strategy at a leading media agency and join an exciting growth area of the business.
Sitting within the broader Data and Analytics setup, this role will support the designing and driving o f data strategy across some of our largest clients to fuel digital transformation for clients and the ir business es .
Close collaboration with your Ad Tech , Data Automation and Marketing Science colleagues and the broader agency team will be needed to turn your strategy into reality.
Data strategy involves transforming the way our clients think about, organise and utilise data and technology to support their challenges and ambitions .
As a data strategist, you will work on some of our most strategic accounts, building and driving the overall design of data inputs and outputs and effectively communicating growth strategies to internal stakeholders and our clients .
Helping to develop Mindshare's approach to digital transformation, building data strategy roadmaps for your clients and identifying what's needed to take them to the next levelWorking with Planning and Research teams leveraging data to help ensure clients reach their target audience, building an audience data strategy across 1/2/3 rd -party datasets
Cutting through the hype to deliver AI solutions that help drive successful data strategies for our clients
Ensuring a high level of data quality and defining roles and responsibilities around data governance on your accounts
Working cross-functionally with Planning, Live Planning, Outcomes and Client Leadership to create, drive and embed client data strategies and test & learn initiatives
Harnessing relationships with peers across GroupM/WPP as well as k ey data & technology providers to create best practice , develop data partnerships and leverage solutions within the market
While this is not a hands-on technical role, you will have a technical background and be able to talk confidently about data & technology in a media context.
You will have significant client-facing experience, with an ability to communicate technical subjects to non-technical audiences and to drive project success in fluid environments through collaboration with multiple stakeholders and minimal guidance.
Building and driving strategy in data, technology or analyticsDriving successful digital transformation projects in media
Activation of advertiser first-party data in a variety of use-cases
Extracting value and insight from advertiser media/marketing data sets
Building measurement frameworks, testing plans & learning agendas
Working with advertising technology platforms (Ad servers, DSPs, Search, Social, verification etc.)
Working with marketing technology platforms (Web analytics, CDPs, DMPs, CRM integration)
25 days annual leave and your birthday day off
Ongoing internal and external training opportunities
The opportunity to attend industry conferences and awards nights
Career and personal progression
Excellent pension matching structure
Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide.
We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Marks & Spencer and TK Maxx.
The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way.
Committed to Diversity & InclusionTo support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM , Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents.
These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.
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