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Digital Media Specialist
3 months ago
Who are you?
The Digital Media Specialist is a 10-month fixed-term role, covering parental leave. This role reports directly to the Head of International Marketing. The primary focus is to own & grow the paid, owned & earned media mix for Personify Health International to maximise lead generation, conversion & revenue pipeline. Whilst the strategy has been defined, it is your responsibility to execute the plan. You'll work closely to support the in-house Snr. Digital Marketing Specialist who executes campaigns & marketing tactics across website, blog and email. You'll closely collaborate with additional marketing managers on initiatives & projects such as nurtures, lead scoring, reporting and much more
Open for part-time and full-time options.
This role requires a savvy digital marketer with proven experience managing activity on advertising platforms including, but not limited to, LinkedIn Campaign Manager, Meta Business Manager, Instagram, Google Adwords inc, YouTube, Bing. Preference will be given to B2B marketers with experience working in marketing platforms (or similar to) Hubspot, Salesforce & 6Sense.
If you're excited about digital advertising, data syncing, analytics & ROAS and motivated to turn insights into action for future activity then let's talk
In this role you will wear many hats, but your knowledge will be essential in the following:
Managing and owning the paid, owned & earned media mix for Personify Health International Day-to-day management of digital advertising platforms – this includes reviewing & optimising existing platforms & scoping new platforms to trial, campaign & ad structure, audience targeting - paying attention to primary focus regions and languages, past campaign performance, cross-platform data syncing to optimise activity & boost conversion Working closely with the Snr. Digital Marketing Specialist to manage the 3 International websites, assessing performance & conversion Working with Internal Copywriter & Designer to create 'thumb-stopping' content to maximise conversion & demo requests Assisting with writing copy for digital advertising to drive traffic to website & key content pieces Continually review performance & adjust approach to maximise conversion success Paying close attention to post-conversion lead journey to SAL (sales accepted lead), opportunities created with associated pipeline to ensure paid media activity drives a positive ROAS Managing paid media budget & ensure activity is managed within pre-approved budget across ad platforms and driving positive ROAS Turning insights into actions - reporting & assessing common lead journeys & channel touchpoints Improving cross-platform data syncing to map conversion data with ad platforms for more sophisticated targeting Continually seek new & innovative ways to prospect & re-target key accounts as well as lapsed clients Collaborating with US Marketing Team to leverage processes, content and campaigns to promote Personify Health solutions Internationally Staying on top of digital trends – explore new & innovative ways to advertise, deliver content & maximise lead capture Exploring competitor activity & contentYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
What you bring to the Personify Health Team:
In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including:
Marketing Degree or equivalent tertiary education 3+ years direct, hands-on experience managing B2B advertising campaigns Excellent communications skills, particularly with International stakeholders An understanding of cultural differences with relation to marketing communicationsYou also take pride in offering the following Core Skills, Competencies, and Characteristics:
Passionate about digital marketing Highly organised with exceptional eye for detail Ability to work collaboratively and build strong cross functional relationships Resilient and positive Open and inquisitive mind Pride in quality of work Thrive in fast paced, deadline driven working environment Creative Analytical Demonstrated experience in online content management Proficient experience with Microsoft Office Suite (Excel, Word, and PowerPoint)No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you
Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.
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