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Social Media Executive

2 months ago

London, Greater London, United Kingdom TJB Super Yachts Full time

The Social Media Executive plays a key role in not just the marketing team but within the business, sharing our messages in a creative and innovate way.This role will focus on delivering the social media strategywith the objective of increasing brand/product awareness to drive engagement and traffic to all business owned assets/profiles.

The Social Media Executive will work closely with the marketing team along with the wider business to raise the profile of TJB's revenue generators and differentiators, increase share of voice, deliver positive brand sentiment and, ultimately, contribute to business growth.

Reporting to

A global role, reporting into our Head Of Marketing and working closely with our Creative Lead and local business teams.

Role Responsibilities
  • Play a key role in optimising our global and regional social media strategy to drive engagement with existing and potential customers
  • Ownership of the global social media publishing calendar, including scheduling and optimisation of content
  • Day-to-day community management of our global social media platforms
  • Work with the Head Of Marketing and Creative Lead to leverage business- and user-generated-content
  • Review and manage the social media accounts of key business partners
  • Define the strategy for our internal broker social media accounts, supporting the team with an ongoing calendar of content and story ideas
  • Create and communicate social media best practices, case studies and guidance to the wider business
  • Regular competitor analysis
  • Analysis of social media performance, refining our strategy accordingly and inputting into our social media metrics framework
  • Review and update the business's Social Media Policy, and other related guidelines
Experience and Requirements
  • Degree level or equivalent – has in-depth knowledge of social media marketing through a min of 2 years work experience in a relevant role or sector
  • Has proven in-depth knowledge and experience of all social media channels
  • Can demonstrate a thorough understanding of how businesses can and should use social media
  • Experienced in creating content and posting on multiple channels regularly
  • Proven ability to develop creative content and campaigns for use across multiple channels
  • A confident communicator with excellent writing and editing skills
  • Ability to work with complex information and distil into content for
  • Experience at creating social media plans for live events, creating engaging content for all channels
  • Ability to work in a fast-paced environment and under pressure
  • Experience in yachting, high end/experiential travel or other luxury businesses is preferred but not essential
Additional Information
  • In addition to a competitive salary commensurate with experience, we offer a vibrant office environment in Fulham and 25 days annual leave.
  • Along with a competitive salary commensurate with experience, we offer a vibrant office environment in Fulham, 25 days annual leave and a comprehensive benefits package. Furthermore all employees will benefit from opportunities for professional development and career advancement within a dynamic and collaborative work environment.
How to Apply
  • Send your CV and covering letter to with the subject line "Social Media Executive application". The closing date for applications is Friday 19th January 2024. First round interviews will be conducted online and take place from Monday 22nd January. Note: Due to high volumes of applications, only successful applicants will be contacted
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