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Social Media Executive
3 months ago
PositionOverview
Worklocation: Hounslow /UxbridgeLondon
We are lookingfor a dedicated and creative Social Media Executive with a passionfor automotive innovation to join our dynamic marketing team. Theideal candidate will have a strong understanding across the fullspectrum of social media channels along with a desire to grow andmaintain our online presence and community.
Reporting to the Senior Digital MarketingSpecialist the role will be responsible for the following:
KeyResponsibilities:
- SocialMedia Strategy:
- Assist indeveloping and implementing social media strategies to increasebrand awareness drive engagement and increasefollowers.
- Analyse social media metrics andinsights to optimise performance and identify current trends andopportunities.
- ContentCreation:
- Assist in thedevelopment of compelling and engaging content focused on BYD UKspassenger car range for social media platforms including our UKFacebook & Instagram channels and supporting our EuropeanLinkedIn Twitter and YouTube.
- Collaborate withthe marketing team to create content calendars tailored to ourfollowers and potential customers. Leading content shoots with ourcreative agency.
- EventSupport and Engagement:
- Attendand support industry events representing BYD UK and activelyengaging with attendees.
- Post live updatesshare experiences and interact with the public during events toenhance brand visibility and foster communityconnections.
- CampaignManagement:
- Plan and executesocial media campaigns focused on promoting BYD UKs latest electriccar models features and events.
- Monitorcampaign performance and adjust strategies as needed to ensuresuccessful reach and engagement with targetaudiences.
- CommunityManagement:
- Along with our socialmedia agency support the monitoring and responses to commentsmessages and inquiries related to BYD UKs electric cars across allsocial media platforms.
- Foster engagement withfollowers influencers and online communities to build brandawareness andloyalty.
- Collaboration:
- Coordinatewith the sales customer service and product development teams toensure cohesive messaging and brand consistency across allchannels.
- Work closely with the PR team toidentify and collaborate with influencers and Key Opinion Leaders(KOI) in the automotive industry.
- Coordinateinfluencer campaigns to create authentic content and amplify BYDUKs electric car messaging across theiraudiences.
Yourprofile:
- Experiencein managing social media platforms.
- Excellentwritten and verbal communication skills with a keen attention todetail.
- Bachelors degree in MarketingCommunications or a related field preferred.
- Proficiency in social media analytics tools (Brandwatch& Meta Business) and ability to derive actionable insightsto enhance marketing strategies.
- Exceptionalorganisational and multitaskingabilities.
- UK drivinglicense.
- Has righttowork in theUK.
Weoffer:
- Performance andexperiencebased competitive remuneration (quarterly paidbonus);
- 25 holidays UK Publicholidays;
- Car Salary SacrificeScheme;
- Department & company wideteambuilding events;
- Opportunity to be at theforefront of the electric vehicle revolution with a leadingautomotive brand.
- Development opportunities ina fastpaced and innovative environment.
- Acollaborative and passionate team dedicated to shaping the futureof transportation.
- An exciting opportunity tobe part of European transition to Zero Emissions transportation anddecarbonization of the economy.
OurPurpose is to build a zeroemission future thatreconnects humanity with nature and a World of cleanair. We are looking for talent that connects withthis mission and want to create positive impact by joining adiverse and dynamic team
