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Asset & Wealth Management - ETF Marketing - Associate - London
3 months ago
About Goldman Sachs Marketing
Led by the firm's first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm's future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of a number of key COE roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team collaborates to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.
Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Working across our public-side and alternatives investing strategies, the team leads messaging strategy, content creation, digital marketing, and marketing analytics. A new Global Head of Marketing for Asset Management joined in early 2022.
Role Summary
This Associate will play a key role within the Asset Management (AM) Marketing team, working within Content and Product Marketing to deliver ETF product collateral and materials. This is a new role that reports to the Head of ETF Marketing.
The Associate will partner with investment teams to define product positioning, develop narratives, messaging strategy and product content. They will work across the AM Marketing team to infuse product-related insights across content creation, digital marketing, paid media, social media, analytics, and design to create end-to-end campaigns and programs in service of new product launches and the broader commercial objectives of the business.
Position Responsibilities
- Marketing implementation: Execute strategic marketing plans to build awareness and affinity for AM's ETF investment capabilities.
- Product narrative: Ensure the newly created value propositions and messaging pillars are infused through all product marketing assets.
- Launches and campaigns: Develop and implement marketing plans around new ETF product/fund launches, major announcements, tentpole events and client conferences. Partner with AM Marketing colleagues to deliver well thought-out, impactful, and quantifiable product-specific marketing campaigns, leveraging a range of channels and tactics to maximize effectiveness.
- Collateral: Create and develop ETF product-specific marketing collateral (e-mails, presentations, premier publications, etc.) in partnership with AM's design team.
- Product calendar: Map out a coordinated product-specific calendar that harmonizes with AM's content calendar and sequences externally published content appropriately and effectively.
- Measurement and reporting: End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear Marketing Return on Investment (MROI) and taking active steps to adjust marketing approach as necessary to optimize impact.
- Risk management: Maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
- Team connectivity: Take an active role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success.
- Partnership and collaboration: Develop and maintain strong relationships with other AM Marketing colleagues, Global Marketing partners, Corporate Communications, sales and investment heads, and key stakeholders across AM.
- 5+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
- Strong knowledge of the asset management industry: clients, products, regulations, competitors
- Experience of working with and delivering data heavy collateral either in a marketing or sales function to a regular update cycle
- An understanding of all marketing mediums including digital, social and collateral
- Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story
- Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels
- Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
- Bachelor's Degree (BA/BS)
