Infant Feeding Lead

2 weeks ago

Scunthorpe, North Lincolnshire, United Kingdom Northern Lincolnshire & Goole NHS Foundation Trust Full time
Working in partnership with the wider community, in order to identify public health priorities and reduce health inequalities.


The post holder will improve on existing breastfeeding rates by assessing, planning implementing and evaluating care programmes that aim to improve on current practice and including support for complex breastfeeding issues.

The post holder will provide a Frenulotomy Service undertaking this procedure in house to increase breast feeding rates


The infant feeding lead will maintain the Baby friendly initiative and continue to ensure the accreditation is maintained, including working towards the Gold award, lead on training programmes for parents, staff and service users'.

Provide expert knowledge to both trained and untrained staff, acting as a role model and setting high standards

  • The post holder will support staff, parents and families to improve the initiation and continuation of breastfeeding rates at NLaG and establish good practice in infant nutrition.
  • To support the BFI lead in the implementation of the WHO/UNICEF best practice standards for breastfeeding throughout the Trust, by assisting in the development, teaching and educational programmes for all health professionals involved in supporting women to breast feed and assisting those parents who choose to artificial feed and who are experiencing complex issues.
  • To raise the profile of breast feeding and its benefits with a view to changing culture and improving infant nutrition.
  • To assist the BFI Lead in the delivery of highquality standards of care related to the establishment of breast feeding and infant feeding in both the hospital and community settings in line with the Baby Friendly UK Initiative.
  • Assist the Lead in the delivery of a highquality training programme for staff in acute and community settings who may contribute to supporting families with breast feeding, in order to raise the level of skill and expertise.
  • Provide additional support to those families or professionals where there are particular difficulties in establishing and maintaining breast feeding.
  • Contribute to the development and maintenance of an overall Action Plan to include the development and marketing of the Breast-Feeding Service within the locality
We're a large organisation with three hospitals located in Scunthorpe, Grimsby and Goole. We also provide community services in North Lincolnshire. Our 6,500 members of staff care for and support a population of more than 400,000 people.


We encourage all our staff to innovate and adopt 'best practice' so we can deliver excellent care to our patients.

We ask staff to live our values; kindness, courage and respect.

We are committed to recruiting the best people to work with us. You could be one of them.


In line with the General Data Protection Regulation (GDPR), the Recruitment & Workforce team will use and hold your personal data for the intended purpose and in line with the Recruitment & Workforce Privacy Statement.

"We are committed to safeguarding the welfare of children/vulnerable adults and expect the same commitment from all staff and volunteers".


Please be aware that all new employees starting work with us will be charged for the cost of their DBS check, if it is required for their role.


  • Demonstrate strong support to staff with reference to ensuring a positive approach to breast feeding.
  • Assist the Lead in the planning, and arrange various events and sessions as required for awareness raising celebration events and promoting breast feeding as a cultural norm.
  • Provide clinical support to all staff involved in caring for infants and their parents who wish to breast feed, ensuring a positive approach to breast feeding and evidence based clinical practice.
  • The post holder will support staff, parents and families to improve the initiation and continuation of breastfeeding rates at NLaG and establish good practice in infant nutrition.
  • To support the BFI lead in the implementation of the WHO/UNICEF best practice standards for breastfeeding throughout the Trust, by assisting in the development, teaching and educational programmes for all health professionals involved in supporting women to breast feed and assisting those parents who choose to artificial feed and who are experiencing complex issues.
  • To raise the profile of breast feeding and its benefits with a view to changing culture and improving infant nutrition.
  • To assist the BFI Lead in the delivery of highquality standards of care related to the establishment of breast feeding and infant feeding in both the hospital and community settings in line with the Baby Friendly UK Initiative.
  • Assist the Lead in the delivery of a highquality training programme for staff in acute and community settings who may contribute to supporting families with breast feeding, in order to raise the level of skill and expertise.
  • Provide additional support to those families or professionals where there are particular

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