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Brand Manager

3 months ago

London, Greater London, United Kingdom ADM Full time
ADM unlocks the power of nature to enrich the quality of life. We're a premier global human and animal nutrition company, delivering solutions today with an eye to the future. We're blazing new trails in health and well-being as our scientists develop groundbreaking products to support healthier living. We're a cutting-edge innovator leading the way to a new future of plant-based consumer and industrial solutions to replace petroleum-based products. We're an unmatched agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. And we're a leader in sustainability, scaling across entire value chains to help decarbonize our industry and safeguard our planet. From the seed of the idea to the outcome of the solution, we give customers an edge in solving the nutritional and sustainability challenges of today and tomorrow.About ADM Protexin LtdADM Protexin Ltd manufacture innovative, research based live bacteria products of the highest quality for the veterinary, human, agriculture and equine healthcare markets. With head office, manufacturing and distribution facilities based in Somerset, ADM Protexin distribute to over 90 countries worldwide.Learn more at Your Responsibilities
  • Leading the Health Care Professionals channel
  • Developing and implementing brand strategies using sound analytics and insights
  • Planning of events from start to finish according to requirements, target audience and objectives
  • Strategically develop and execute promotional and activation plans
  • Participating in and help to oversee Brand Planning and overall Brand Communication plan
  • Working with cross-functional teams to lead execution efforts (Sales, Shopper Marketing, Insights, Supply Chain, Nutritionists, nutritional therapists, etc.)
  • Managing external agencies
  • Supporting the preparation of regular business updates to key stakeholders: senior leaders and external partners.
  • Supporting the innovation pipeline development, securing buy-in from key stakeholders
  • Delivering the numbers, thanks to regular tracking of initiatives, brand performance, brand budget and P&L.
  • Delivering all initiatives on time and with quality
Your Profile
  • A 'commercial-marketeer' able to drive both brand equity and brand P&L.
  • Data-driven & analytical, you will be familiar with key data sets including Nielsen/IRI, Kantar & Google Trends to perform brand analysis, business cases, and competitive reviews, turning insights into actions
  • Strong Business Ownership - you'll have a strong drive for result, seeing your platform as your own business
  • Cross-Functional leadership & collaboration - you have an ability to build strong relationships across different departments and work as one team to influence results and deliver against a clear business strategy
  • Positive, can-do spirit and creativity- you'll bring bags of energy & enthusiasm driving the growth of your assigned platforms
  • Track record of success working within a FMCG brand-building role at Brand Manager level, with previous local and /or regional market experience
  • Strong operational project management experience leading comms & product innovation workstreams, with a proven ability to manage multiple priorities effectively