Remote Performance Marketing Lead

1 week ago

London, Greater London, United Kingdom Wood Mackenzie Limited Full time
Senior Manager - Marketing page is loaded Senior Manager - Marketing

Apply remote type Hybrid locations Edinburgh, GB time type Full time posted on Posted 2 Days Ago job requisition id JR503 In the middle of the energy transition, businesses and governments are faced with significant challenges.

Now, more than ever, companies need reliable data, analytics and actionable insight.

Wood Mackenzie is the leading global provider of data and analytics solutions for the renewables, energy and natural resources sectors.

Wood Mackenzie's services include data, analytics, insight, events and consultancy.

A trusted partner for over 50 years, Wood Mackenzie's team has over 2,300 experts across more than 30 global locations who cover the entire supply chain.

Wood Mackenzie Values

The Senior Marketing Manager, Oils & Chemicals , is responsible and accountable for the global Oils & Chemicals Marketing strategy and plan, which supports growth within Wood Mackenzie's Oils & Chemicals business.

They will plan, implement, and evolve a global Marketing programme, using performance data and insight to make continuous programme improvements and achieve revenue growth goals.

The Senior Marketing Manager, Oils & Chemicals , reports to the Marketing Director, Commodities, and will collaborate closely with the Global Marketing team to deliver on their plans.

Develop and clearly articulate a compelling marketing strategy to support priority goals and drive growth within our Oils & Chemicals business
Develop and execute integrated marketing campaigns and tactics in line with the strategy, utilising the full marketing channel mix and martech stack
Work with Product Marketing to help build a compelling narratives around Oils & Chemicals products and offerings
Work collaboratively with the global marketing team to maximise reach and performance of campaigns and to share best practices
Continuously analyse and evaluate campaigns to improve performance and deliver on KPIs and revenue targets
Utilise customer and market insights to inform strategy and planning
Collaborate seamlessly with the Oils & Chemicals leadership and commercial teams, to maintain alignment on growth priorities and to ensure customer-centricity is at the heart of all our campaigns
Effectively manage stakeholder relationships across the business and provide regular performance updates
Significant previous experience in roles where you have been responsible for developing a global demand marketing strategy across multiple channels and delivering on the tactical plan/s
Experienced martech user (experience using Salesforce and Pardot is an advantage)
Sound knowledge and experience of digital marketing practices and channels
Ability to strategically interpret performance, customer, or market trends to derive insight and inform decision making

This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status.

If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.

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