Performance Media Planning Manager, London

1 week ago

London, Greater London, United Kingdom Zenith Full time
Performance Media Planning Manager Wood Lane, London, W12Company Description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said "deliver 80% awareness" or "give me an impactful Christmas campaign."

Now we hear

"Take me from 4th to 1st in my category"

"Help me grow 10% in a market declining 10%"

"Make me the most loved brand in my industry"

These are huge asks of media, that can't be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it's why we are recognised as the UK's best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe's wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

Job Description

The Role:

We are seeking a dynamic and motivated Performance Media Planning Manager to join our dedicated team working on the Three Mobile account. This is a flagship account characterised by innovation and advanced use of technology. As a Performance Media Planning Manager, you will play a crucial role in planning and executing media strategies across both consumer and B2B segments.

The Client: Three

Three is a pioneering mobile operator known for its commitment to making the Internet accessible and enjoyable for everyone. They have been a transformative force in the mobile market, known for their data-driven approach and innovative services. With ambitious growth targets for 2024 and beyond, Three aims to make its brand more familiar and relevant to a wider audience.

This role involves working on Three's consumer performance (handset and SIM) and B2B segments. The performance line of business leverages both online and offline DR channels, market-leading digital tools, and a strong test-and-learn framework to keep Three at the forefront of the evolving digital landscape, including the use of Influencer advertising. Additionally, you will take the day-to-day lead across Three Business, planning and delivering multi-channel media strategies from brand building to performance optimisation. This includes driving impactful initiatives in one of Three's fastest-growing business lines, with ample opportunities for growth, innovation, and industry firsts.

Responsibilities

  • Campaign Management: Lead the day-to-day running of the team and campaign delivery, ensuring timely and proactive client management.
  • Client Relations: Build strong, trusted relationships with key day-to-day clients, and maintain high standards of client service.
  • Strategic Planning: Collaborate with the Strategist & Planning Director on annual responses and lead smaller responses to client briefs, delivering outstanding work.
  • Team Leadership: Embrace and drive a positive culture within your team, providing guidance and support to junior team members.
  • Cross-Functional Collaboration: Work closely with partner agencies and suppliers, fostering positive relationships.
  • Innovation and Growth: Influence and drive impactful initiatives, leveraging a strong test-and-learn framework to position Three at the forefront of the evolving digital landscape.

In the First Six Months, You Will:

  • Play a major role in planning the 2024 campaign for Three across consumer and B2B lines.
  • Run PCAs and test-and-learn frameworks, working closely with channel experts, strategists, and digital leads.
  • Support the development of junior team members, helping them progress professionally and personally.

Skills and Experience

  • Media Planning Expertise: Proven experience in planning and optimizing campaigns across ATL and digital channels, with a good understanding of social, search, and programmatic channels.
  • Client Management: Experience presenting to clients and managing client relationships.
  • Strategic and Analytical Thinking: Ability to use multiple data inputs to create well-thought-through and exciting media solutions.
  • Project Management: Excellent project management skills, capable of managing multiple tasks and stakeholders.
  • Telco Experience: Previous experience within the telecommunications category is a plus, but not essential.
  • Collaborative Attitude: A confident, ambitious, and motivated planner who enjoys working within a strong collaborative culture.

If you are interested in working for one of the bigger accounts at Zenith UK, on a client who loves to collaborate and work on media/telco firsts, this is the job for you

Qualifications Additional Information

Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

#LI-Hybrid

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