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Digital Performance Manager

3 months ago

London, Greater London, United Kingdom Omnicom Media Group Full time

This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.

Hearts & Science International are recruiting for a talented Performance Manager to work on one of the most prestigious automotive companies in the world, JLR.They will manage the global digital performance programme as a senior stakeholder, working directly with clients as well as a range of internal teams across the digital ecosystem and internationally, across 30+ markets.

This is a fantastic opportunity to directly impact JLR's business growth, via digital innovation and a comprehensive always on digital performance strategy, as part of a growing team.

The role forms part of Hearts & Science's growing global media community.

Hearts & Science was the fastest growing media network in EMEA in 2023, with major wins including Versuni, JLR, Allwyn and Armani. Hearts & Science is part of Omnicom Media Group, giving its team and clients the dual benefits of being part of a new enterprise with broad and deep group-wide resources.

  • Day to day collaboration with local Hearts & Science teams to help them identify and implement performance enhancing solutions and learnings from across markets
  • Work with digital channel teams (search, social, programmatic) to ensure best in class campaign setup, execution, and optimisation across channels, with a consistent strategy shared between them.
  • Maintain and hold teams accountable for a daily drumbeat of performance dashboard analysis, evaluation, optimisation and insight. Analyse performance data daily and form optimisation plans with relevant channel teams.
  • Implement digital channel roadmaps and optimization frameworks and develop innovative targeting and creative options in conjunction with channel teams.
  • Hold global and market teams accountable to performance roadmap.
  • Join and contribute to the global Heart's performance community and work with global performance lead to fast track adoption of beneficial global support and to share regional success
  • Escalate support required from global Hearts & Science and JLR clients.
  • Focused on 'quick win' digital improvements in digital - leading the end to end process globally and holding market internal teams accountable for their input/actions/optimisations.
  • Primary R.A.C.E performance point of contact for client, with direct engagement from the leadership team.
  • Drive recommendations through performance analysis and collaboration with channel teams, and ensuring learnings are implemented by all markets globally.
  • Set the standard for regional performance reporting and evaluation case studies. Aim for a conveyer belt of best-in-class case studies, dial shifting performance. improvements and award worthy approaches, linking results to business outcomes.
  • Evaluate performance from a macro perspective to lead cross channel budget optimisations.
  • Manage processes to ensure seamless collaboration and awareness, including managing JIRA board process (JIRA experience beneficial but not necessary).

Performance planning and reporting:

  • Work alongside planning and digital channel teams to consolidate a single performance campaign response to brief and deliver to client.
  • Contribute to global performance planning processes to ensure markets adhere to global guidance.
  • Support a performance forecasting and budget approval processes, utilising a clearly defined data driven methodology and process.
  • Connect optimisations within multichannel digital performance campaigns to and ensure consistent output in collaboration with digital teams.
  • Deliver a regular drumbeat of short and long term performance reports that provide actionable and digestible insights for clients

This is a fast-paced environment, working and connecting with some of the industry's best marketing and advertising professionals all around the world. This position reports to the Performance Lead, working closely with the global teams based in London

Skills/Experience:

  • History of driving success in performance focussed campaigns in one or more digital channels.
  • Broad knowledge of digital channels across PPC, SEO, Display, Social, Programmatic.
  • Understand the requirements for delivering highest quality campaign/data insights & learnings, e.g., analytics with a big focus on end to end, onsite consumer journey, dashboarding, etc.
  • Able to translate strategy and planning outputs into a coherent digital approach.
  • Highly skilled at analysing data and surfacing actionable insights. Relentless curiosity to look for opportunities to improve performance in reporting and performance dashboards.
  • Ability to consolidate specialist input into one performance narrative.
  • Knowledge of all digital media KPIs and a basic knowledge of how to achieve them.
  • Confident presenting to and communicates with digital friendly clients, able to responsively address feedback and questions.
  • Ability to turn complex technical problems and detailed campaign analysis into succinct client comms and business outcomes.
  • Experience working to performance planning and forecasting process desirable.
  • Innately proactive. Always pursuing new ways of bettering campaigns and improving performance reporting.

Part of Omnicom Media Group (OMG UK), Hearts & Science are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on -privacy-notices/.

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Job Overview

ID:

1138274

Date Posted:

Posted 1 day ago

Expiration Date:

02/07/2024

Location:

London

Competitive

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