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Digital Performance Manager
2 months ago
We are seeking a highly motivated and experienced Digital Performance Manager to lead our digital performance discipline, ensuring that analytics and insight are embedded into our DNA.
The successful candidate will have a strong background in managing web analytics and performance teams, with experience working with platforms such as Adobe Analytics and Multi-Variant Testing tools like Adobe Target.
As a key member of our Digital Platforms and SEO leadership team, you will work closely with stakeholders across the business to define and measure success across the department.
Key Responsibilities:
- Analyzing a variety of data sources and types to generate measurement and insight and identify areas for improvement.
- Supporting the Digital Platforms and SEO department with insight to make priority decisions.
- Analysing experiments (A/B & MVT) to improve SEO, user engagement, and conversion rates.
- Exploring and implementing personalisation use cases to enhance the customer experience and drive outcomes.
- Developing and communicating metrics, insights and recommendations to stakeholders in a clear and concise manner.
Requirements:
- Experience in leading a team of performance analysts and those that work in website analytics.
- A breadth and depth of experience and expertise in Adobe Analytics and Adobe Target to develop dashboards and generate insight.
- Strong analytical and critical thinking skills with the ability to turn data from a variety of sources into actionable insight.
- Proven experience of analysing robust experiments with measurable value through A/B and MVT testing.
- Ability to work collaboratively with multi-discipline teams and positively influence business stakeholders.
We offer a range of benefits, including a personal pension, up to 2 days of paid volunteering a year, life assurance, and access to training to help you develop and progress your career.
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