![Sykes Cottages Limited](https://media.trabajo.org/img/noimg.jpg)
CRM Specialist
2 weeks ago
Key Responsibilities
Key Responsibilities - Deliver excellent customer email and app push campaigns using Automation Studio, Journey Builder and Mobile Studio.
Utilising HTML and CSS techniques for cross-client email development, as well as AmpScript for personalised content- Build and maintain automated multichannel journeys, for multiple customer segments using SQL, Automation Studio Activities and correct Journey Builder logic
- Manage a testing programme designed to optimise and improve campaigns and triggered journeys
- Ensure quality, accuracy and correct functioning through monitoring and auditing live automations in Interaction Studio, as well as campaign testing tools
- Develop a scalable approach to journey building (for multiple brands and customer value segments), that maximises efficiencies (time/effort).
- Ongoing review of campaign performance/results – and finding insights in the data to make improvements to journeys
- The successful candidate will be naturally curious, and enjoy data challenges. They will also be keen to stay up to date with latest channel techniques, with a desire to constantly develop, evolve and improve the CRM team's output.
Your Values:
- You will be a constant role model for the Sykes values, and ensure they become a way of working for the whole team giving every customer (internal and external) a 'World Class Customer Experience'.
- Your role includes identifying, sharing and spreading best practise throughout the business, and demonstrating excellent teamwork.
- You will ensure that all decisions are based on the achievement of the Company Strategic Pillars. #J18808Ljbffr
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