Senior Marketing

1 week ago


Luton, Luton, United Kingdom TUI Full time

We're after a Senior Marketing & Lifestyle Copywriter to join our dynamic and highly creative team, specifically writing TUI UK's customer-facing marketing & lifestyle copy.

The role includes writing copy for online banners, ECRM material, web merchandising and tourist board collateral, plus out-of-home, press and retail adverts.

You'll play a key part in producing short-form copy for regular national campaigns, across a number of channels. And, you'll also produce long-form SEO-driven articles for the Discover blog, tracked by insights. Plus, for our inflight/in-store magazine, Live Happy.

ABOUT THE JOB
Producing content that is engaging and customer-focused for our digital and print channels.

Building our relationship with key teams across the business to align our brand channels and influence and drive engaging content that works at each stage in the marketing funnel.

Responsible for ensuring a consistent and seamless customer experience across all touchpoints by way of tone of voice implementation to drive engagement and adopting a mobile-first approach.

Assisting the Marketing & Lifestyle Editor to mentor and develop more junior members of the team and shape our content calendar and influence stakeholders with your content marketing expertise.

Providing analytics to track the performance of articles and presenting these to the team.

As well as using these insights to optimise our content for search (SEO), conversion and engagement to meet our KPIs.


ABOUT YOU


A confident writer who can co-ordinate and manage new editorial requirements from around the business, often with short deadlines and rapidly shifting commercial requirements.

Someone who can demonstrate a consistent and seamless tone of voice that supports and maintains the customer journey across all touch points.

This skill will need to be delivered across all elements of the TUI brand.

A brand champion who believes wholeheartedly in the importance of brand and products in relation to the overall customer journey.

Previous experience using a CMS and good working knowledge of SEO.
Previous editing experience is desirable.

ABOUT OUR OFFER
Fantastic holiday benefits including discounts, special offers and the ability to purchase additional 'TUI time off'
Health and Wellbeing support in five key areas - Financial, Health, Social, Community and Career
Discretionary Bonus Scheme
Excellent rates with foreign exchange
Pension scheme and life assurance.

We want to be the best-loved holiday company not only for our customers, but for our colleagues too.

That's why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI.

Click here to find out more.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

LI-SH1 #LI-Hybrid, #LI-Onsite
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