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Brand Marketing Manager

3 months ago

Luton, Luton, United Kingdom TUI Full time

Reporting into the Senior Brand Marketing Manager for the UK, the Brand Marketing Manager - UK plays a key role in managing the planning, delivery and reporting of TUI's brand campaigns in the UK market, with a focus on regional activation.

All activityis planned to deliver on agreed metrics and KPIs to increase brand equity.

ABOUT THE JOB

  • You will play a key role in helping to plan the yearly brand media budget and will manage brand and tactical campaigns that deliver this across the year.
  • You will need to work closely with our UK Media Agency to help TUI reach their target audiences, driving brand equity over time across multiple ATL touchpoints including TV, VOD, print, OOH and radio, as well as media partnerships.
  • You will also work closely with the internal DR team to ensure that the connection between Brand and DR in the UK is fostered to aid conversion growth in line with business needs.
  • You will work across several UK marketing campaigns these would include the activation of campaigns on a local level and delivering on a regional strategy.
  • Collaboration with various internal stakeholders is vital, such as Trading, Product and Customer Insights to gather information to inform campaign briefs, as well as other marketing teams such as Online Merchandising, DR and Social to execute campaignsthat have clear market standout and are seamlessly integrated across channels.
  • You will be a personable and confident presenter, who can inspire teams to develop bestinclass campaigns, regularly chairing working groups. You will be highlyorganised to manage competing priorities and watch the wider industry for competitor insights,best practice and new innovations.
  • You will manage all key stakeholders throughout the campaign journey from initial discovery and briefing, through to reporting back to the business and making informed recommendations.

ABOUT YOU

  • Experience of successfully developing and implementing brand marketing campaigns, working in a similar marketing communications role
  • Passionate and resilient, comfortable with a high degree of change and resistance
  • Excellent communication skills with a proven ability to drive and coordinate internal and external stakeholders to achieve results
  • A good creative eye and confident in implementing brand guidelines, acting as a true brand champion across the business.
  • Experience of working closely with external media and creative agencies
  • Good networker with strong communication and presentation skills
  • A successful track record of delivering against ambitious targets
  • Proven understanding of measuring, optimising and challenging campaign analysis
  • Extremely organised with project management experience
  • Proactive and selfdriven, you'll be confident working independently with a strong team ethic

ABOUT OUR OFFER

  • Fantastic holiday benefits including discounts, special offers and the ability to purchase additional 'TUI time off'
  • Health and Wellbeing support in five key areas
  • Financial, Health, Social, Community and Career
  • Discretionary Bonus Scheme
  • Private Medical Insurance, single cover with option to add dependants
  • Permanent Health Insurance
  • Excellent rates with foreign exchange
  • Pension scheme and life assurance
We want to be the best-loved holiday company not only for our customers, but for our colleagues too.

That's why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI.Click here tofind out more.

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