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CRM Manager

3 months ago

London, Greater London, United Kingdom Wise Full time
Company Description
Wise is a leading global technology company dedicated to revolutionizing the way money is moved and managed worldwide. With our mission of minimal fees, maximum ease, and full speed, we strive to simplify the process of sending money internationally, making payments abroad, and avoiding high exchange rates. Join our team to be part of creating a new global network for seamless money management.

Job Description
The CRM team at Wise is expanding to enhance our efforts in developing global B2C lifecycle communications. We are committed to delivering top-notch communications to our customers, empowering them to optimize their Wise accounts and save money by avoiding unfavorable exchange rates offered by traditional banks.
As we build a borderless financial environment for individuals and businesses, we are seeking a skilled CRM Manager to lead our referral strategy and implementation efforts. The CRM Manager will be responsible for devising and executing a robust communication strategy that engages customers at every stage of their journey with Wise, ensuring a personalized and valuable experience. This role, located in London, involves delivering exceptional customer communications in alignment with the CRM team's practices and processes.
Your mission:
  • Develop and execute a comprehensive referral CRM strategy, focusing on customer lifecycle management, segmentation, and engagement initiatives.
  • Utilize data-driven insights to segment customers effectively and tailor communication to their needs.
  • Design and implement customer lifecycle strategies to foster long-term engagement and loyalty.
  • Analyze campaign performance, leverage data for enhancing engagement, and optimize conversion rates throughout the customer journey.
  • Maintain customer database health, ensuring compliance and best practices across all communication channels.
  • Manage communication with internal stakeholders and oversee email calendar, deliverability, and reporting.
  • Implement localization strategies for international campaigns and conduct clear A/B testing.
Qualifications
About you:
  • Mid-level experience in CRM, specializing in segmentation, lifecycle management, and stakeholder engagement.
  • Demonstrated success in cross-channel lifecycle communications.
  • Proven track record in planning and executing engaging lifecycle campaigns.
  • Customer-centric attitude and strong communication skills.
  • Ability to collaborate with various departments and senior stakeholders.
  • Self-motivated, impact-oriented, and capable of taking ownership of projects.
  • Technically proficient with a creative mindset.
  • Quick learner and problem solver with a data-driven approach.
  • Strong analytical skills for interpreting complex data sets.
Additional Information
Wise is committed to diversity, equity, and inclusion, believing that teams thrive when they embrace differences. Our international team celebrates diversity and aims to create an inclusive work environment that fosters respect and empowerment. We value diverse perspectives to better serve our global customer base, enhance creativity, empathy, and ensure no one is left behind on our mission to promote financial accessibility worldwide.
If you want to learn more about career opportunities at Wise, visit Wise.Jobs.
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