Head of Media Relations

1 week ago

Leeds, Leeds, United Kingdom UKIB Full time

Job purpose


As Head of Media Relations you will promote and protect the Bank's reputation, and build our profile and influence with our target audiences through creative and strategically planned, delivered and evaluated media and digital activity.

You will help tell the Bank's story and amplify our impact across 'traditional' media and digital channels, to drive the Bank's mission and strategic objectives to support net zero transition and local and regional economic growth.


Core responsibilities

  • Develop and articulate the Bank's brand and positioning through the news media, digital channels and other media, ensuring it is well understood by our external audiences, thereby supporting delivery of strategic and tactical objectives.
  • Develop, deliver and evaluate media and digital strategies and campaigns, building relationships with key influencers and journalists across national, regional and sector news outlets in the UK, and with communications teams and press offices in government departments and equivalent organisations, to enhance the Bank's reputation and to highlight our impact and results.
  • Harness external intelligence and context to inform media relations and digital activity in order to exploit opportunities, mitigate potential risks, and identify opportunities for third party advocacy.
  • Lead on media handling of sensitive issues, to safeguard the reputation of the Bank. This will include anticipating and mitigating risks, and advising and supporting senior colleagues in planning and implementing responses to critical incidents and issues of reputational risk.
  • Accountable for the development of news and promotional content, including web copy, press statements, case studies and opinion pieces, with the ability to match style, tone and content to audience to support the Bank's objectives.
  • Responsible for the delivery of digital content packages and channels to effective promote the Bank's mission and support its strategic objectives.
  • Develop and maintain effective methods of planning, monitoring and evaluating media and digital communications activity to identify and act on opportunities for continuous improvement of the service.
  • Ensure cost effective management of relevant areas of the budget to ensure activity provides good value for money and that financial procedures are correctly followed. Ensure resources are effectively deployed within budget, and commission external support where appropriate/feasible.
  • Identify, manage and review suppliers to support the effective delivery of the media and digital agenda, in line with the function's strategic objectives, plan and budget.
  • Lead, coach and support own team and direct report(s) identifying individual priorities and personal development plans to ensure full potential is reached, to create a high performing team to deliver the function's strategic objectives.

Required behaviours, experience and technical Skills

Knowledge:

  • Significant experience of working in a media relations and/or news journalism role at a senior level, with a proven track record of delivering exceptional outcomes. Ideally you will have led a media relations function for an organisation of considerable profile and have experience of integrating media activity with other disciplines to create coherent communications strategies.
  • Experience working with a broad range of external and internal stakeholders, including journalists, with the ability to build strong and enduring relationships, alongside confidence communicating and evidencing your ideas and advice.
  • A track record of gathering external intelligence and horizonscanning to inform media and communications handling in order to anticipate and exploit opportunities, and mitigate potential risks. Proven firstrate news judgement will be essential.
  • Experience of leading, planning and evaluating effective media relations and communications campaigns and activity, building on insights to improve how teams deliver against objectives.
  • Experience in harnessing digital communications to support the delivery of strategic objectives in an organisation of considerable profile. This will include experience of integrating digital communications activity with other communications disciplines to create coherent communications strategies and develop and maintain brand identity.
  • Proven track record of developing, leading and motivating high performing teams.

Skills:

  • Outstanding written and verbal skills and the ability to present information to a range of audiences in an engaging way.
  • The ability to take the initiative and work independently, as well as work collaboratively within a wider team to develop effective communications activities. Resilience will be an essential attribute.
  • First rate news and political judgement, with the ability to read and take account of external context.
  • Excellent organisational and planning skills, with the ability to manage

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