Senior Email Campaign Executive

1 week ago

London, Greater London, United Kingdom Lead Talent Group Limited Full time

Senior Email Campaign Executive - Hybrid working, 6 month FTC - £35-45k Pro-Rata

We're on the hunt for a fantastic Senior Email Campaign Executive, to join forces with one of the countries fastest growing Banking companies. Working across Email, DM and Customer Journey campaigns, this role excites and promises to deliver.

As Senior Email Campaign Executive you'll ultimately be responsible for ensuring that all marketing communications activity and content, regardless of channel, is aligned to the brand and cohesive. They are responsible for supporting the Marketing function across multiple channels and marketing disciplines.

This Senior Email Campaign Executive is expected to demonstrate an understanding of key trends and areas of innovation which influence the way we interact and engage with our external customers, internal stakeholders and audiences.

The day-to-day responsibilities of this Senior Email Campaign Executive include:

  • Support the Manager - Marketing with

The delivery of marketing campaigns from briefing to delivery across multi channels

Support the management of the Marcomms allocated campaign/s marketing budget efficiently, striving for maximum ROI, ensuring that all campaigns are delivered within deadlines

  • Work with business stakeholders to define the role for marketing campaigns and create compelling agency briefs, with clear objectives and targets
  • Ensure Marketing Insight & Effectiveness learning from campaign/activity PIRs is incorporated, where appropriate, into marketing briefs and campaign/activity development
  • Provide central liaison with segment and product teams to drive relevant marketing briefs which deliver targeted and creative direct marketing, and challenge where applicable
  • Gain compliance, legal and brand sign-off for all direct marketing activity
  • Reporting against campaigns on regular basis and provide actionable learnings and optimising accordingly

As Senior Email Marketing Executive, you will also have/be the following:

  • Experience working in relevant market/context, i.e. Financial Services is desirable but not essential
  • 2-3 years experience in a similar Email marketing centric role
  • Understanding of marketing principles and segmentation techniques desirable
  • Experience of supporting campaigns across multi-media and multi-channels
  • Capable team member and participant, able to solve problems individually or in groups and committed to personal development
  • Ability to work within and adapt to an environment which experiences significant change
  • Good project management skills are essential

If this is the Senior Email Campaign Executive role you've been looking for, please get in touch ASAP

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