Head of Retail

1 week ago


Maidstone, Kent, United Kingdom RBLI (Royal British Legion Industries) Full time
This is a fill time, permanent role based on Aylesford, Kent

nSalary:
circa of £75,000 per annum, dependent upon experience

Main Purpose of the Role:

nThis role is accountable for managing RBLI's retail division, developing retail strategies to hit annual revenue and customer acquisition targets.

The role will encompass the management of RBLI's online shop, sourcing physical new retail opportunities, exploring licensing opportunities for Tommy products, as well as the development of new products lines and customer markets to ensure sustainability and longevity of the retail operation.


Key Responsibilities:

nStrategy and Planning:nDevelop and grow RBLI's retail strategies in order to hit annual revenue targets.nDevelop corporate partnerships at both local and national levels.nDevelop and optimise an acquisition and stewardship funnel to procure new supporters, ensuring that their lifetime value and fundraising potential of each customer is maximized.nIdentify new retail audiences and markets to ensure that RBLI's supporter base continuously develops.nIdentify and develop new product ranges to maximise revenue and supporter acquisition across all of RBLI's potential markets.nDevelop and maintain an effective supply chain for RBLI's retail operations, ensuring that internal manufacturing capabilities are utilised effectively, and developed in line with market demand.nSecure opportunities for Tommy products to be sold in physical retail outlets.nSecure licensing partners for the Tommy brand, secure additional retail income.nPlan and execute retail digital marketing/campaign activities to acquire new customers and clients, and to supplement product launches.nAnalyse online visitor traffic and behaviours to enhance customer experience and improve outcomes.


Day-to-day Operations:nManage RBLI's online shop to ensure that it is up-to-date and optimised at all times.nTo establish and maintain product retail opportunities for third party retailers and licensees.nWork with the Fulfilment Operations Supervisor to ensure that SLA's are being adhered to for internal and external clients.nDevelop RBLI's product offering into a broad and profitable portfolio.nWork with internal teams to funnel and progress retail customers into RBLI supporters, increasing their lifetime value.nTo develop and assess pricing sheets for all new and existing products to ensure viability.nTo oversee all retail and fulfilment communications to our customers and internal database.nTo manage customer and client expectations at all times.nTo work alongside the E-Commerce and Customer Service Assistant to create and publish all online shop content, including photography, descriptions and regular shop customer communications.nTo plan, run and optimise all retail digital advertising campaigns.


People Management:

nUndertake all HR related activity and processes as requested by the HR Department of your direct reports, absence management, performance management, investigations, disciplinary and grievance hearings and annual appraisals.nEnsure that training needs are assessed, implemented and monitored for all team members where appropriatenImplement Investors in People in the division as part of a Company-wide initiative.nEnsure a safe working environment for all employees, providing training as appropriate and health and safety measures as required in order to comply with legislative requirements.nPromote by example the high standards that RBLI expects of its employees and volunteers when representing RBLI and support staff and volunteers to understand and reach these standards.

nPromote good data protection and information security principles within your team

Personal Attributes:

nConfident and self-motivated, with the ability to prioritise workload in line with seasonal campaigns/ busy periods.nWell organised, with great planning skills, an analytical mind-set and a strong attention to detail.nPossess well-developed customer and client relationship skills, suitable to both a B2B and B2C market.


Requirements for the Role:

nEssential:nExperience in e-commerce, retail, licensing and fulfilment management.nExperience in developing corporate partnershipsnStrong written and spoken English language skills.nAn understanding of the e-commerce marketing funnel.nAbility to manage customer and client expectations, building stronger relationships and developing retail opportunities for RBLI.nFinancial astute with the ability to forecast sales, profit margins etc.nDemonstrable evidence of success delivered in an eCommerce based business.


Desirable:

nPrevious experience with the Shopify platform.nPrevious experience with digital marketing, including email marketing, Facebook advertising and Google campaigns.nPrevious experience in creating fulfilment pricing matrixes.

nPrevious experience in retail licensingnPrevious experience in securing corporate partnerships

Benefits:

n25 days annual leave + bank holidays, a Group Flexible Retirement Plan and Life Assurance.nThis role will be subject to a BASIC DBS check.


To Apply:

nIf you wish to be considered for the above role, forward your CV and covering letter including a supporting statement to RBLI is an equal opportunities employer.

RBLI is an accredited Disability Confident Leader. We guarantee to interview disabled applicants who meet the minimum criteria for the role. If you consider yourself to have a disability and would like to apply for the above role under our disability confident scheme then please submit your application to

Should you need additional support or any reasonable adjustments to support you in applying for this role please email or call

  • RBLI reserves the right to remove a vacancy at any time prior to the published closing date

NO AGENCIES
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