Global Campaign

1 week ago

Cardiff, Cardiff, United Kingdom International Baccalaureate Full time

The Global Campaign & Content Manager/Acquisition is a key role in the area of Media & Channel Activation which mainly focuses on planning, developing, executing and optimizing marketing campaigns for acquisition and retention across all channels at a global and regional level in collaboration with internal teams and external agencies.

In this setting the Global Campaign & Content Manager/acquisition focuses on planning and implementing marketing actions to attract and engage new customers, schools and cross-sell programmes.

This role manages external agencies supporting the department on the creation and delivery of campaigns and content and plays a key role in managing the external marketing budget, with the Head of Marketing having the budget end responsibility.

Key Accountabilities

1. Leads and manages content development, coordinating the planning, scheduling, execution and of global campaigns.

2. Works closely with the Business Development department and managers to develop and activate campaigns to support the AFC process.

3. Continually monitors performance and liaises with the Business Development department during implementation and to evaluate and revise campaigns and content.

4. Ensures the preparation of brochures, folders and other digital materials and ensure they are according to IB standards and quality.

5. Manages the external agencies to have ideas and campaigns executed and manages content and deadlines.

6. Manages the overall planning and executing of campaigns

7. Monitors the global campaign and content marketing budget and makes sure external agencies stay within and perform to budget. Challenges and pushes back where and when required

8. Communicates campaigns/promotions and plans to relevant internal departments.

9. Works closely with the Global Campaigns & Content Manager/Retention to make sure that new schools are involved in retention activities and campaigns once the AFC process has completed

10. Provides guidance and best practice to stakeholders to develop content

11. Continuously generates ideas for global campaigns and content, in line with organization and marketing strategy and objectives.

Problem Solving and Decision-Making Level

Analyzing complex problems and challenges and engaging in an appropriate mix of analysis, personal judgment, ethics and consultation to make a timely decision. Working on new business and attraction of new schools and therefore having to be highly pro-active and understanding what is required to trigger new schools Highly creative in finding and developing and the best campaigns/content. Organizes and coordinates cross regional activities and campaigns Convincing and influencing others inside and outside of the department to understand the benefits of change/new ideas and bringing stakeholders together Managing external parties and co-determination on the quality and "fit for purpose" of their work. Developing of and/or implementing sub goals of the IB's strategic marketing plan to meet the medium and long term needs, mission and values of the organization. Working to support and develop collaboration within and across teams (IBWS Schools Management and Recognition department) Foreseeing the Head of Marketing with clear and up to date information and data to manage the budget. Deciding on expenses related to work scope, such as management of vendor fees, and expenses related to global marketing campaigns, such as events, channel-specific campaigns and digital marketing up to USD – ,- USD

Knowledge, Experience, technical and Soft Skills

Educated to bachelor's degree level or higher. Extensive experience in end-to-end campaign management and content marketing Experience with marketing automation and CRM tools Able to generate insights and actions from marketing metrics Experience in international marketing with a keen sense of regional differences and approaches Excellent organizational and coordination skills, pro-active, hands-on attitude Having an affinity and understanding of a high paced business development function and commercial insight. Able to provide strategic guidance and influence business development leaders Excellent team player with the ability to develop effective working relationships Excellent Written and Verbal English (native or near-native) Spanish proficiency is an advantage

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