SEO Content Writer
4 weeks ago
At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers and GAME.
Please note, this role would be based at our London office 4 days a week, 1 day working from home.
Reporting into the SEO Manager, your day to day tasks will include:
- Writing inspiring, engaging, fresh and precise copy for;
- eCommerce category pages
- Campaign landing pages
- Buying Guides
- Meta data for all pages - new and existing pages
- Ad-hoc marketing & content marketing campaign content requests
- Supporting the SEO manager with driving the content strategy and production of content.
- Liaising with and assisting internal editorial teams and content writers with new content development and ensuring brand consistency and tone of voice.
- Reviewing existing content on our websites and advising on strategies to refresh or better optimise.
- Conducting keyword research using SEO guidelines to increase web traffic.
- Researching industry-related topics.
- Coordinating with marketing and design teams to illustrate articles.
- Conducting simple keyword research.
- Identifying customer's needs and gaps in our content and recommending new topics.
- Excellent editorial skills, with exceptional English, impeccable grammar and attention to detail
- Knowledge of SEO best practice to ensure content supports natural search rankings and aligns with our brand strategies
- Experience of analysing website content performance and making recommendations
- The monitoring of competitor content strategies to ensure you are always leading from an SEO perspective
- Experience with keyword research and strategy
- Ability to self-manage and keep track of multiple projects
- Exceptional English writing skills
- Ability to meet deadlines
- Genuine passion for SEO and online marketing
- A sound understanding of writing for the web
- Good understanding of SEO best practice is desirable
- Previous experience in writing for an eCommerce brand
- Good ability to research
- Excellent attention to detail
- Organised and self-motivated
An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Think without limits - Think fast, fearlessly, and take the team with you.
- Own it and back yourself - Own the basics, own your role and own the results.
- Be relevant - Relevant to our people, our partners and the planet.
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