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Senior Content Writer

3 months ago

Shirebrook, Derbyshire, United Kingdom Afterpay Full time

Company Description:

At Frasers Group we're rethinking retail.

Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally.

As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.


  • Demonstrating product expertise
  • Create bespoke best in class product copy to sell product user benefits to our consumers.
  • Delivering expert advise and offering educational content.
  • Developing strong working relationships with third parties to become a product expert, attending product training sessions.
  • Attending buy ins, working closely with commercial to understand product.
  • Social Proof
  • Owning the product ratings and reviews process, responding to customer queries and problem solving to represent product accurately.
  • Producing bespoke product guides and blog content.
  • Creating UGC and social content.
  • Elevate how product is displayed online
  • Source and maintain best in class product imagery and video from internal stakeholders and third party sources.
  • Managing our shop the look function maximise sales offering related product.
  • Quality control for all written and visual content.
  • Helping the customer find the right product
  • Working with our product data and optimisation teams to identify and complete new and existing product attributes.
  • Developing our product finder tool and maintaining with the most up to date information to produce accurate results.
  • Working with our SEO team to maintain best practice and improve our product search, navigation and filtering.
  • Understand and align content with the marketing calendar to maximise seasonal opportunities.
  • Liaising with commercial, marketing and ecommerce departments being a central point of contact to align product content.

Qualifications:

  • Experience producing written digital content.
  • Excellent attention to detail.
  • Positive mindset and attitude.
  • Ability to solve urgent matters and work under pressure.
  • Reliable, proactive approach to entrusted tasks
  • Excellent written, verbal and presentation skills.

Additional Information:

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled.

To be able to make the most of it you need to live and breathe our principles:

-
Think without limits
  • Think fast, fearlessly, and take the team with you.
-
Own it
and back yourself:

  • Own the basics, own your role and own the results.
-
Be relevant - Relevant
to our people, our partners and the planet.