SEO Content Writer

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

**Job Description**:
We are looking for an SEO Content Writer to join the expanding and dynamic digital marketing team, working on our Frasers Group brands.

You will report to the SEO Manager and work closely with the rest of the SEO team, as well as the wider digital team and the trade, editorial and marketing teams.

Expect to be writing creative and inspiring content for our premium and luxury websites, helping to improve and drive customer engagement, traffic and revenue of sites and brand SEO rankings. You will be need to be keeping on top of the trends within the fashion, beauty and relevant industries, monitoring and reporting on rankings and performing keyword research.
- Writing inspiring, engaging, fresh and precise copy for eCommerce category and brand pages, campaign landing pages, and long form content like buying guides
- Ad-hoc marketing & content marketing campaign content requests
- Supporting the SEO manager with driving the content strategy and production of content
- Liaising with and assisting internal editorial teams and content writers with new content development and ensuring brand consistency and tone of voice
- Reviewing existing content on our websites and advising on strategies to refresh or optimise
- Identifying customer’s needs and gaps in our content and recommending new topics

**Qualifications**:

- Excellent editorial skills, with exceptional English, impeccable grammar and attention to detail
- Knowledge of SEO best practice to ensure content supports natural search rankings and aligns with our brand strategies
- Experience of analysing website content performance and making recommendations
- Able to monitor competitor content strategies to ensure you are always leading from an SEO perspective
- Experience with keyword research and strategy
- Ability to self-manage and keep track of multiple projects

Additional Information

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

- ** Think without limits** - Think fast, think fearlessly and take the team with you
- ** Own it** **and back yourself**:

- own the basics, own your role and own the results
- ** Be relevant - **Relevant** **to our people, our partners and the planet

Check out our Behind the F series for an insight into Digital at Frasers Group: