Regional Sales Manager

6 days ago

Manchester, United Kingdom Asahi UK Ltd Full time

Company description:


Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands.


Job description:


We are recruiting for an exciting
Regional Sales Manageropportunity to lead our
West regional Field Sales team, covering a region across
Manchester, Liverpool, Birmingham and Cardiff.


As Regional Sales Manager you will lead, manage and develop a regional Field Sales team at Asahi UK.The
Regional Sales Manager (RSM) must identify suitable territories, recruit new team members and develop and implement Field Sales organisational processes & guidelines.

In a sales target and result led environment, the RSM must focus on developingthe team's competencies and manage their performance in order to increase distribution on draught and packaged products and to retain and develop existing business.


Key accountabilities
The
Regional Sales Manager is responsible for the following key outputs and accountabilities:
Lead Regional Sales Team

  • Lead the performance of a remote team to ensure they are motivated and empowered in taking ownership of individual goals set.
  • Coach and develop team competencies to achieve full potential
  • Recruit and train high calibre account managers to build future capability
Sales Growth

  • Responsibility for the management and development of the regional commercial investment budget and ROI
  • Formulate and execute the regional strategic plan
  • Responsibility for delivering the Free Trade & Leased & Tenanted Draught Installation plan in order to meet and exceed targets
  • Responsible for managing, maintaining and growing existing free trade draught distribution
  • Delivery of the brand activation plan across the full portfolio driving visibility, ROS and the perfect brand experience
  • Establish processes and control operational standards to report and against key metrics with a focus on continuous improvement
  • Drive collaborative working relationship with our direct delivered independent free trade channel, Nectar
Client Relationships

  • Specific responsibility for building and maintaining key account relationships
  • Build and maintain general relationships with Route to Market (RTM) partners to ensure mutual business growth
  • Build and maintain effective relationships with key Multiple Retail Groups
  • Ensure opportunities for proposals to customers are maximised and negotiate where necessary for mutual financial benefit
Internal Relationships

  • Facilitate cooperative work between the RSM team and the RTM and Managed On Trade Channel account handlers to ensure Retention, Installation targets and volume targets are achieved
  • Be an ambassador for Field Sales and the region, communicating the team's role to ensure management of team's valuable time
  • Build relationships with Key Stakeholders to ensure effective cross functional working with other sales channels, trade marketing, finance, Draugh Technical Service (DTS), Profit Revenue Growth Management (PRGM) and Brands
  • Finance: Ensure Commercial Investment Budgets are utilised to maximise ROI

Experience required

  • Experience of working with premium brands, developing brand equity and delivering brand execution within guidelines
  • A track record of building superior customer relationships & building a strategic customer contact strategy and network
  • Structured selling skills combined with strong drive and energy
  • Negotiating contracts & commercial investment to deliver company & brand goals
  • Relevant commercial sales responsibility in a successful FMCG business at NAM level
  • Ability to take the initiative, explore and deliver new business opportunities
  • Manages & scrutinises budgets for account base, demonstrates ability to target spend within customer portfolio to maximise ROI
  • Great communication skills coupled with a willingness to engage and deliver a super premium agenda
  • Experience in working with internal colleagues across different functions

Key attributes of the successful person

  • Excellent knowledge of the UK on trade, including route to market partners
  • Strong interpersonal skills and an ability to communicate effectively at all levels to ensure the sales & customer marketing teams are aligned and to influence improvements in ways of working
  • A background in a combination of the following: FMCG Sales, On Trade sales
  • Commercial management experience to NAM level & budget management
  • Ability to motivate & influence others
  • Enterprise wide thinker
  • Team player and motivator
  • Analytical thinker with strong commercial acumen
  • Dynamic and passionate
  • Courage and conviction to stand by decisions that you believe in
  • Strong drive & ambition to grow and develop within the business
  • Creative thinker, able to think outside of the box and focused on solutions to delivering strong results

We offer:

On offer is a competitive basic salary plus generous benefits package inclusive of,

  • Car allowance
  • Beer allowance per annum
  • Annual bonus
  • Pension
  • Life assurance
  • 25 days' holiday

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