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Performance Marketing Executive

1 month ago

London, Greater London, United Kingdom Brompton Bicycle Limited Full time

The role:

Sitting in our Performance Marketing team, and reporting into our Global Performance Marketing Manager, this crucial role's main purpose is supporting the paid team in executing online campaigns across our media channels through a diverse range of responsibilities taking you across platforms and business goals to drive Brompton's performance marketing forward into a best-in-class operation.

The role wears multiple hats, responsible across reporting, campaign execution, and data analysis, and will is key to generating revenue for Brompton's ecommerce channels, as well as supporting wider business revenue goals.

You will play a crucial role in driving effective digital campaigns, maximizing ROAS, and contributing to overall marketing success.

Prepare to immerse yourself in thrilling product launches and pivotal technology deployments, all within the dynamic landscape of a fast-paced and entrepreneurial environment. This is not merely a position; it's an opportunity to actively shape and contribute to transformative initiatives on a global scale.

Key Responsibilities:

  • Working in partnership with media agencies in the planning, setup, and execution of performance marketing campaigns across different platforms such as Google and META, ensuring best practices and new developments are in place across all accounts.
  • Constantly analysing data and scrutinizing agencies to drive best-in-class performance.
  • Curating compelling copy for new ads across platforms.
  • Collaborating with creative team to help create compelling social first content.
  • Acting as a liaison between performance and wider marketing teams, ensuring clear communication and seamless workflow.
  • Working closely with CRM and insights departments to create the best audience targeting possible for our campaigns.
  • Maintaining a proactive approach to ad copy and landing page testing to improve conversion rate.
  • Assisting with expansion of Brompton onto a host of new ads platforms and formats.

Who you are:

  • Keen willingness to learn and develop skills on job.
  • Strong creative and analytical mindset.
  • Excellent written and verbal communication skills.

Desired Experience:

  • 1 year experience in performance marketing.
  • Experience working in META Ads Manager.
  • Bachelor's degree in relevant subject.

You might not tick all the boxes, and that's okay, we still encourage you to apply. Here at Brompton we are always looking for people that share the same values and attitudes as we do, as we continue to build diverse teams and a sense of community which is made stronger by each new individual who joins.

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