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Marketing Manager

3 months ago

London, Greater London, United Kingdom Miller Byrne Full time
Job Description

Marketing Manager - B2B Tech - London - Hybrid - Part Time

Our client, an innovative B2B Tech company are looking for a Marketing Manager.

THE ROLE OF MARKETING MANAGER - PART TIME:

Design and build of nurture streams within the automation platform to create leads for the sales teams.

Key contributor to the content programme to include research, opinion pieces, interactive whitepapers, videos, blogs, FAQs, podcasts, demos, and website content.

Own the divisional client case study programme.

Analysis, segmentation, and customer dashboarding across the group, to inform optimal customer marketing.

Partner with sales leadership to pilot an approach for ABM initiative to facilitate cross-sell across the group.

Play a key role in programmes such as the brand.

Creation and execution of customer communications.

Create and execute activities to facilitate this including Customer events & Digital initiatives (roundtables, webinars)

CRM reporting on lead volumes, pipeline, closed won deals and win/loss analysis.

THE IDEAL CANDIDATE FOR THE MARKETING MANAGER - PART TIME ROLE:

Entrepreneurial and analytical in approach with a can-do attitude

Strong communicator/ influencer with demonstrable experience of partnering with sales leadership.

Three plus years in a B2B marketing role.

ABM experience preferred.

Advanced CRM knowledge.

Experience of marketing automation platforms useful.

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