Digital & Customer Relationship Management (CRM)

7 days ago

Belfast, United Kingdom Lunn's the Jewellers Full time

Position Title:
Digital & Customer Relationship Management (CRM) Specialist

Location:
Lunn's Head Office, Queen' Lunn's own brand s Arcade, Belfast, BT1 5FE

Department:
Marketing

Date:
March 24

Version: 1

Status:
Permanent

Reports to:
Marketing Manager

Direct Reports:
None

Hours of Work:
Full time 5-day week

Monday to Friday 8:30am to 5:00pm

Hybrid working is available once a full induction into the company has been completed.

Role Specification

Role Purpose:
To work in collaboration with our Innovations, E-Comm and Retail teams along with 3rd party agencies.

The Digital & CRM Specialist will play an important role in enhancing the digital customer experience, leveraging CRM (Salesforce) data and digital marketing initiatives to drive customer engagement.


Role Scope:
Working as part of the wider Marketing Team in our Head Office at Queen's Arcade.

Area of Responsibility:
Excelling at Brand Partner Strategies

Key Activities:

  • CRM Strategy
  • Create and implement strategies to segment and personalise communications for different customers for Lunn's own brand and brand partners.

Area of Responsibility:
Elevating our own brands

Key Activities:

  • Digital Marketing
  • Devise and implement paid social media campaigns across Facebook, Instagram and TikTok.
  • Liaise with the E-Comm Team and digital agencies to ensure cohesiveness across Google Ads.

Area of Responsibility:
Delivering a world-class customer experience

Key Activities:

  • Journey Building
  • Setup and optimise customer journeys, coordinating with the Marketing Team to gather content, ensuring consistency and relevancy in messaging across all channels.


 Data Analysis
  • Utilise CRM (Salesforce) data to generate insights and reports, providing actionable recommendations to improve customer engagement and retention.

Area of Responsibility:
Building & Maintaining a world-class team

Key Activities:

  • Work within a high performing team to build and maintain a world class Marketing Team.
  • Continue to learn and develop within the role to become the best version of you both personally and professionally.

Area of Responsibility:
Continual Improvement

Key Activities:

  • Process Implementation
  • Aligning closely with internal stakeholders, assist in smooth transition of our CRM system (Salesforce).
  • Contribute to the development and implementation of new processes and maximising the system's capabilities.

Key Relationships
Primary

  • Marketing Director
  • Marketing Manager
  • Junior Marketing Manager
  • Social Media Assistant
  • Marketing Assistant
  • Imaging Executives
Secondary

  • Innovation Team
  • Web & Concierge Team
  • Retail Team

Skills, Behaviours & Attributes

  • Certification in Salesforce Marketing Cloud is preferable
  • Maths & English GCSE C or above
  • 1 years experience in a similar role
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Understanding of digital marketing principles and various online marketing channels.
  • Excellent communication skills and ability to work well with crossfunctional teams.
  • Detailoriented approach with a focus on delivering highquality results.
  • Great planning and organisation mindset to workload.
  • Hungry to learn and upskill.

CV's only will not be accepted.

Closing date is Monday 1st April 2024 at 5pm.
Lunn's is an Equal Opportunity Employer.

Schedule:

  • Monday to Friday

Education:

  • A-Level or equivalent (preferred)

Experience:

- customer service: 1 year (preferred)

Licence/Certification:

  • Driving Licence (preferred)

Work Location:
In person

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