Brand & PR Executive

2 weeks ago

Edinburgh, Edinburgh, United Kingdom The Hoxton - Edinburgh Full time
Edinburgh

The Hoxton, Edinburgh


In 2023 we can't wait to open our first UK hotel outside of London and where better than the characterful capital of Scotland, Edinburgh.

We are now looking for a

Brand & PR Executive to join our team and play a crucial part in successfully launching our brand in this new neighbourhood.


The Hox in Edinburgh will boast 220 bedrooms influenced by the Georgian heritage of the building and city (including the introduction of a new room category for the Hox), a main restaurant and big lobby & bar, a large event space with small courtyard and The Apartment - our unique meetings and events concept.


Reporting to the General Manager, you'll lead our communications and partnership strategy, you'll manage the relationships with our Hox Friends, you'll act as the guardian of brand values, and you'll be the curator of the guest experience.

You'll constantly be looking for opportunities to improve the experience for guests and locals - from the tiny day-to-day details to the newsworthy big ideas, you're always-on, spotting issues and opportunities and coming up with creative ideas, partnerships, offers and packages to encourage people to choose The Hoxton in Edinburgh.


What you'll do
:

  • Be part of the core team to launch The Hoxton in Edinburgh ensuring the hotel, our restaurants and bars and our event spaces are embraced and visited by locals, nationals and internationals alike.
  • Drive innovative thinking that delivers on brand and business goals ensuring The Hoxton is a hotspot, whether that's for somewhere to work, eat, drink, rest or play.
  • Deliver a calendar local partnerships, events and activations which support the whole property and are culturally relevant, innovative and engaging reaching new audiences, spreading the word and help to position the brand in a new market.
  • Generate local content and manage our restaurant social media channel with strategic input from our central comms team.
  • Build a community of loyal Hox guests and fans
  • Hox Friends, Social Influencers, local professionals and opinion leaders who support our communications strategy by constantly talking about and visiting The Hoxton and our restaurants.
  • Own and manage our regional PR strategy, working with the Head of Communications to ensure the hotel, restaurants, bars and event spaces are always top of mind for local media and influencers; and support national and international press needs alongside the central team.
  • Be responsible for local communications including writing and creating newsletters and delivering local content for our editorial platform, The Localist on The Hoxton website.
  • Support room and restaurant/bar commercial targets and work closely with the F&B, sales and revenue teams on ideas, offers and packages to achieve them.
  • Own the guest journey (Hotel, F&B, The Apartment), ensuring every touch point (touch, see, hear, feel) is on brand and delivering personal and innovative experiences.
  • Manage the local annual marketing and graphic design budgets, working with the GM & Head of Marketing to plan, track and manage all spend.
  • Create design briefs for any and all local collateral and campaigns to submit to our central Ennismore graphic design team.

What we're looking for
:

  • Someone proactive and able to work independently but likes being sociable & collaborative too.
  • A creative thinker who has a track record building lifestyle brands but also delivering business results in the Scottish market.
  • Ability to work across the entire mix, with events, social, pr and marketing experience and a little black book of contacts.
  • Someone who can not only make cultural partnerships happen or pulloff talked about events but can also think strategically about tactical marketing ideas to drive bookings & covers.
  • Experience and connections in Edinburgh's foodie scene with the ability to build awareness, reputation and hype for our destination restaurant so it is buzzing from morning to night, every day.
  • A personal network of strong contacts in industries such as art, design, fashion, music, tech, wellness who will be Hox Friends, brand partners and regular guests at The Hox.
  • Someone who will collaborate really well with our central Ennismore teams, including graphic design, digital marketing and communications.
  • A conceptual, outofthebox thinker, who makes brave choices and inspires others to do the same.
  • You're looking for a place where you can be you: no clones in suits for us.
  • You're not precious. We leave our egos at the door and help get things done.
  • You're up for doing things differently and trying (almost) everything once.
  • You want to be part of a team that works hard, supports each other and has fun along the way.

What's in it for you
:

  • The opportunity to bring an exciting new hospitality concept to Edinburgh and have a real impact on its success.
  • Join an innovative, fastgrowing, international gro

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