Digital & PR officer, Premier Scotland

4 weeks ago


Edinburgh, Edinburgh, United Kingdom Premier PR Full time

Closing date: Friday 17th May 2024

Interviews: Week beginning 20th May

Start date: ASAP

This is an exciting opportunity for a passionate communicator to develop their career in arts and events.

Premier Scotland is part of Premier – an agency with over two decades of experience delivering world-class communications campaigns for the entertainment, arts and cultural industries. With specialist knowledge of film, television, publishing, gaming, classical music, performing arts, consumer brands and not for profit, Premier provides a complete creative communications solution.

We are looking for someone to support the delivery of communication strategies for a range of world-class festivals, venues, theatre companies, dance organisations, exhibitions and film projects, as part of the Premier Scotland team. It is a role which requires both digital and PR knowledge and experience and is for an initial period of 6 months with a potential extension.

The successful candidate will feel at home in our fast-paced and dynamic department with a reputation for a top-level client list, strong teamwork and excellent delivery for its clients. There will be opportunities to be directly involved in projects, attend performances and events and get on-the-job training.

Responsibilities

DigitalSocial media campaign planningDeveloping and managing client digital content calendarsPlanning, creating, scheduling and delivering social media posts Cataloguing photo and video content Social media influencer research and engagementCommunity management via a social media management toolUpdating websites Creating asset templates and tone of voice guidelines for clientsTracking and reporting on campaigns Managing and expanding our own in-house digital accounts and platformsMaintaining an active and current knowledge of digital communication trends and developments to benefit our clients and identify new business opportunities PR and pressBuilding and maintaining relationships with media, clients and associatesDevising, planning, running and reporting on small and mid-scale press campaigns as allocated by the Director and with their input. This will include press release writing and some media monitoringWorking as part of a team on large campaigns, including duties as outlined above. Dealing with requests for images, footage, press information, interviews and press ticketsConceiving and delivering media callsOtherLive event support and attendance at events as requiredSome flexibility due to the nature of the work, including travelling for work Contributing to the smooth running of the Company's day-to-day business by staying up to date with relevant tools as requested, e.g. Company calendar, media database, SharePoint/OneDrive and so onOccasional request for help with a campaign you are not directly involved in Knowledge, skills and experiencePrevious experience in a digital marketing (incl. social media), PR or communications roleExcellent communication skills, both written and in-personExperience in creating engaging and eye-catching social media contentExperience planning and publishing content on social media platforms, including Instagram, Facebook, X, YouTube, TikTokExperience with video content capture for Instagram reels, TikTok or YouTube Shorts Familiarity with website CMS such as WordPress or Squarespace Photo and video editing skills on Adobe Creative Suite, Canva or similarA good knowledge of social media trends Experience using Facebook Meta Business SuiteA range of press contacts in news, lifestyle, arts and culture media A good understanding of the media and journalism landscape Has delivered small- to mid-level PR campaignsAbility to prioritise workload with many moving partsAbility to brainstorm creative content ideas across social and PR in response to client briefsMeticulous attention to detailAbility to work alone and as part of a teamA keen interest in the artsExperience in running digital advertising campaigns across social media platforms is desirable but not essential To apply

Please send your CV and covering letter, outlining how you meet the above criteria by email via clicking the 'Apply' button with reference/subject line 'Digital & PR Officer'.

Research shows how marginalised groups of people may not apply for jobs unless they meet 100% of the qualifications. You might not feel that you 'check all the boxes' in the way that we'd expect. Many of us felt that imposter syndrome or a confidence gap when we applied.

If the job excites you and you think you might be able to do it well, we'd encourage you to apply anyway.

Please state in your application that you found this role through Creative Access.



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