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Director, E-commerce Sales

3 months ago

Harrogate, North Yorkshire, United Kingdom Munchkin UK Trading Company Ltd. Full time

Who We Are


WHY Brands Inc., a parent company of Munchkin and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands.

Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers.

Munchkin has sold billions of dollars of products through our key retail partners:
Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023.

WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design.

With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years

We lead with our core values and believe that investing in the community is our responsibility.

We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.


There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.


What You'll Do


An expert in Amazon UK and EU marketplace, the E-commerce Sales Director leads and develops Amazon's account and marketplace strategy crucial to growing this sales channel and utilizing Amazon as a marketing tool to recruit new consumers to our brands.


The E-commerce Sales Director plays a lead role in strategic management of Munchkin's online growth strategy and day-to-day operations of the domestic digital E-commerce business.

This role will partner with key stakeholders to establish the business strategy, financials, and the KPIs necessary to drive execution.


  • Own all Domestic Amazon account management including new business development, product merchandising, sales & inventory planning, and content/media strategy development associated with driving customer engagement and conversion for all products
  • Develop and define Ecommerce sales goals, demand generation strategies to drive sales and increase awareness for all products through Ecommerce channels and ensure alignment with Compass Goals
  • Drive ROI analysis on promotional activities, resource investments, and operational initiatives
  • Recommend and implement strategies and initiatives that will drive traffic, conversion, retention, revenue, and profitability
  • Provide operational level reporting and analysis to endusers and executive level reporting to monitor defined KPIs
  • Drive ROI analysis on promotional activities, resource investments, and operational initiatives
  • Partner with Ecommerce Marketing to develop integrated demand generation strategies to drive sales and increase awareness for all product categories through pureplay ecommerce channels
  • Develop a support plan to align Ecommerce internationally with responsibility as follows:
  • Contribute to regular E-commerce sync calls to share internal Munchkin corporate goals and geo-specific best practices
  • Provide HQ guidance in terms of crossfunctional initiatives and objectives
  • Alignment of organizational KPI objectives
  • Communication of best practice learnings crossgeo in terms of partner programs, promotional successes, holiday planning, and operational considerations
  • Develop a concise universal Ecommerce scorecard for monthly distribution
  • Collaborate with Marketing and Brand Management teams to elevate Munchkin visibility and sales effectiveness in the digital channels
  • Other duties may be assigned

Bring It

  • Bachelor's degree preferred and experience in Ecommerce, Digital Channel and Marketing, Retail, or related discipline. Master's degree is a plus.
  • Minimum of 10 years experience in Ecommerce, Account Management, and Digital Marketing, covering key aspects of technology, and digital marketing strategies. Prior experience managing relationships with Amazon required.
  • Passion for innovation and creative thinking, relentless drive to deliver tangible business results
  • Demonstrated ability to develop and deliver compelling sales presentations/promotions
  • Superior written and verbal communication skills
  • Demonstrated ability to lead and motivate crossfunctional project teams
  • Language skills preferred

We Got You Covered
As a Great Place to Work Certified company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage,