Digital Media Specialist

2 weeks ago

Leeds, Leeds, United Kingdom VirginPulse Full time

Overview:

Now is the time to join us
Virgin Pulse and HealthComp are now Personify Health.

The industry's first personalized health platform company combines health, wellbeing, and navigation solutions to deliver powerful outcomes to businesses and their people.

At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters.

Together, we're shaping a healthier, more engaged future.

Responsibilities:

Who are you?


This role requires a savvy digital marketer with proven experience managing activity on advertising platforms including, but not limited to, LinkedIn Campaign Manager, Meta Business Manager, Instagram, Google Adwords inc, YouTube, Bing.

Preference will be given to B2B marketers with experience working in marketing platforms (or similar to) Hubspot, Salesforce & 6Sense.

If you're excited about digital advertising, data syncing, analytics & ROAS and motivated to turn insights into action for future activity then let's talk

In this role you will wear many hats, but your knowledge will be essential in the following:

  • Managing and owning the paid, owned & earned media mix for Personify Health International
  • Daytoday management of digital advertising platforms this includes reviewing & optimising existing platforms & scoping new platforms to trial, campaign & ad structure, audience targeting paying attention to primary focus regions and languages, past campaign performance, crossplatform data syncing to optimise activity & boost conversion
  • Working closely with the Snr. Digital Marketing Specialist to manage the 3 International websites, assessing performance & conversion
  • Working with Internal Copywriter & Designer to create 'thumbstopping' content to maximise conversion & demo requests
  • Assisting with writing copy for digital advertising to drive traffic to website & key content pieces
  • Continually review performance & adjust approach to maximise conversion success
  • Paying close attention to postconversion lead journey to SAL (sales accepted lead), opportunities created with associated pipeline to ensure paid media activity drives a positive ROAS
  • Managing paid media budget & ensure activity is managed within preapproved budget across ad platforms and driving positive ROAS
  • Turning insights into actions reporting & assessing common lead journeys & channel touchpoints
  • Improving crossplatform data syncing to map conversion data with ad platforms for more sophisticated targeting
  • Continually seek new & innovative ways to prospect & retarget key accounts as well as lapsed clients
  • Collaborating with US Marketing Team to leverage processes, content and campaigns to promote Personify Health solutions Internationally
  • Staying on top of digital trends explore new & innovative ways to advertise, deliver content & maximise lead capture
  • Exploring competitor activity & content
  • You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in._

Qualifications:

What you bring to the Personify Health Team:

In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including:

  • Marketing Degree or equivalent tertiary education
  • 3+ years direct, handson experience managing B2B advertising campaigns
  • Excellent communications skills, particularly with International stakeholders
  • An understanding of cultural differences with relation to marketing communications

You also take pride in offering the following Core Skills, Competencies, and Characteristics:

  • Passionate about digital marketing
  • Highly organised with exceptional eye for detail
  • Ability to work collaboratively and build strong cross functional relationships
  • Resilient and positive
  • Open and inquisitive mind
  • Pride in quality of work
  • Thrive in fast paced, deadline driven working environment
  • Creative
  • Analytical
  • Demonstrated experience in online content management
  • Proficient experience with Microsoft Office Suite (Excel, Word, and PowerPoint)
Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.

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