Digital PR Executive

6 days ago

Leeds, Leeds, United Kingdom All Response Media Full time

Role Purpose:


The purpose of this role is to provide executional support across all client accounts and campaigns helping the team to deliver high quality work that increases performance and is delivered on time.


Key Responsibilities
The nature of All Response Media's business requires a high level of flexibility, common sense and attention to detail.

While the specific content of your role is clearly defined, this may evolve over time and needs a proactive, hands-on approach to duties.

We expect you to show confidence and competence in some key areas as discussed in the Core Skills and Competencies area of your job description.

You will be expected to undertake various training/induction programs, internally and externally, throughout your first year of employment.

Your key responsibilities will include:

  • Taking charge of certain client reports and ensuring clients are presented with the right data to show accurate performance indicators. All reports should be accurate and delivered on time
  • Working closely with the team towards planning and executing outreach campaigns. From having input into ideation, planning promotion and outreach strategies through to execution and campaign review
  • Continuing to manage and expand the outreach element of each campaign to drive performance in terms of authority and rankings as well as referral traffic through outreach placements
  • Working closely with the team to test and innovate all aspects of Digital PR & content
  • Carrying out scheduled and adhoc analysis on performance, industry, competitor, content, site authority and brand campaigns and much more
  • Staying up to date on best practice and ensuring this is effectively communicated to the wider ARM team and clients where appropriate
  • Developing working relationships with various client members, external agencies and other channels within ARM
  • Assisting with new business preparation
  • Increasing your skills using a wide range of online tools which currently include (but not limited to always looking to expand):
  • Google Analytics
  • HARO
  • ResponseSource
  • Wider Media Databases
  • Becoming a central figure in our paid content promotion activities helping to drive account performance and reviewing data to increase long term learnings and refinements from all paid activity
  • Understand client's business and digital/SEO objectives and challenges and development of clear briefs, insights, and SEO strategies for client buy in.
  • You will be responsible for identifying highquality partners, building relationships with relevant online publications, journalists, bloggers, editors and publishers in order to produce high quality links and increased online awareness for clients.

Core Skills and Competencies:

Attention to Detail

You must demonstrate your ability to provide accurate information, ensuring it is in a usable format and delivered in a timely fashion to whoever requires it.

You should put methods in place to ensure you do not overlook things e.g. checklist and calendar. Ensure that at all times you follow policies and procedures e.g. Health & Safety.

Time Management
To demonstrate control over the amount of time spent on a task ensuring you are productive.

Show the ability to prioritise and organise your workload effectively with input from Line Manager, in order to achieve goals and meet deadlines.

Exhibit a strong work ethic ensuing you are not late or do not waste company time.

Proactive

Communication (written and verbal)
You need to demonstrate excellent communication skills.

Learning how and when to adjust your language and delivery dependant on the needs of your audience is key to your success.

You need to be watching those around you and learning from them. We do expect you to ASK if you are in any doubt.

Adaptability, flexibility and mobility
You will be responsive and adaptable to change and new information. Show willingness to modify approaches in order to meet goals and continuously improve yourself as well as the business. Ensure you have the equipment that you require to carry out your job efficiently e.g. materials, tools, transport.

Why join ARM?
Want to work for the fastest growing performance marketing agency in the UK? Want to work with one of the most influential boards in the UK advertising industry?
All Response Media is the 14th largest marketing agency in the UK.

We manage over £250M of ad spend across TV, Digital and Offline in the UK and over £100M across the EU.

We provide you with the chance to work across industry-leading clients like Adobe, Norton, Brooks Running and Omaze, as well as high-growth potential start-ups.

Building relationships is what we're all about.

Many of our people started in entry level roles, accelerating through the business into more senior positions, including becoming Board Directors.

We strongly believe in promoting from within ARM, giving you the support, ownership and responsibility to fast track your career
A

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