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Paid Social Manager
3 months ago
Job Description
We're looking for a Paid Social Manager to join our growing social team, joining to work on a new global Health & Beauty client
Paid Social Managers are responsible for delivering the digital media planning, buying and activation for clients. Day to day, you'll make budget, channel & tactic recommendations, lead the review of campaign performance. You'll contribute to client meetings – providing rationale for recommendations and insights into performance.
Responsibilities:
Ensure accurate set up and management of paid social campaigns across multiple platforms / networks Lead ongoing optimisation and evolution of media activity, devising and managing appropriate testing frameworks and beta products in order to maximise performance. Ensure regular performance-based optimisation tasks (including adjusting budgets/bids, altering targeting and refreshing creative) take place on a regular basis. Ensure activation and execution happens within timeframe agreed with client(s) and media teams. Look for innovative opportunities to deliver new solutions that demonstrate superior value to clients through close relationships with media and technology partners Lead updates at regular client review meetings and status calls on specific channels Work closely with colleagues from all media specialisms to ensure budget is always managed most efficiently and data shared across all channels Ensure accurate monthly reconciliation and financing of clients and to ensure spend is delivered according to media plan and clients receive accurate and timely invoicing from media partnersQualifications
Experience in digital media agency in hands on activation role Have an in-depth understanding of paid social advertising platforms and how to define, segment and target people online Ability to independently research new areas of the market or areas of opportunity and develop POVs to share with colleagues and clients Ability to independently activate, manage, and optimise campaigns, and oversee others to ensure quality of output A strong team player who is able to work on a complex account and see how their work can fit in for the benefit of the client's business High attention to detail to ensure accuracy throughout process from campaign set up to finance reconciliation Excellent numeracy and Excel skills