Paid Social Manager
7 days ago
We are seeking a highly skilled Paid Social Manager to join our team at Charlotte Tilbury Beauty. As a key member of our Digital team, you will be responsible for driving results across our paid social channels, including Meta, TikTok, and Snapchat. Your primary focus will be on managing and optimising paid social campaigns to achieve set KPIs, working closely with our wider teams to ensure all trade priorities are met.
Key Responsibilities- Contribute to and execute paid social strategies aligned with company goals and objectives
- Manage all aspects of paid social campaigns, including campaign setup, optimisation, monitoring, daily and weekly reports, and performance analysis
- Lead data analysis and reporting to track performance against benchmark and proactively recommend changes based on results
- Drive innovation, experimentation, and test and learn roadmap for paid social initiatives
- Manage the budget to set targets
- Provide guidance, direction, and development for team members
- Collaborate with wider teams, including but not limited to ECommerce, Content, Creative, Customer Insights, and Loyalty/CRM
- Champion full funnel thinking and ensure the paid social strategy and performance delivers towards the brand and commercial objectives
- Stay abreast of industry trends, best practices, and platform updates related to paid social
- Extensive hands-on experience in Paid Social, preferably with a high-growth company, agency, or premium brand
- Proven track record of delivering successful paid social campaigns and achieving key performance metrics (ROAS, CTR, CPA)
- Strong understanding of paid social principles, best practices, and industry trends
- Proficiency in managing and planning campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat, and Pinterest
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results
- Excellent communication skills, and the ability to translate complex channel-level observations into actionable insights
- Strong experience driving the creative/content briefing process
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Proficient in Google Analytics and Tag Manager
- Experience running DR campaigns driving sales/ROAS is a must
- Experience in social commerce and live shopping is a strong plus
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically
- Desired experience with marketing partners, such as Smartly
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty, please follow our LinkedIn page.
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Paid Social Manager
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London, Greater London, United Kingdom Charlotte Tilbury Full timeAbout the RoleWe are seeking a highly skilled Paid Social Manager to join our team at Charlotte Tilbury Beauty. As a Paid Social Manager, you will play a key role in driving results across our paid social channels, including Meta, TikTok, and Snapchat. You will be responsible for managing all aspects of paid social campaigns, including campaign setup,...
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