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Paid Social Manager
2 months ago
We are seeking a highly skilled Paid Social Manager to join our team at Charlotte Tilbury Beauty. As a Paid Social Manager, you will play a key role in driving results across our paid social channels, including Meta, TikTok, and Snapchat. You will be responsible for managing all aspects of paid social campaigns, including campaign setup, optimisation, monitoring, daily and weekly reports, and performance analysis.
Key Responsibilities- Contribute to and execute paid social strategies aligned with company goals and objectives
- Manage all aspects of paid social campaigns, including campaign setup, optimisation, monitoring, daily and weekly reports, and performance analysis
- Lead data analysis and reporting to track performance against benchmark and proactively recommend changes based on results
- Drive innovation, experimentation, and test and learn roadmap for paid social initiatives
- Manage the budget to set targets
- Provide guidance, direction, and development for team members
- Collaborate with wider teams, including but not limited to ECommerce, Content, Creative, Customer Insights, and Loyalty/CRM
- Champion full funnel thinking and ensure the paid social strategy and performance delivers towards the brand and commercial objectives
- Stay abreast of industry trends, best practices, and platform updates related to paid social
- Extensive hands-on experience in Paid Social, preferably with a high-growth company, agency, or premium brand
- Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA)
- Strong understanding of paid social principles, best practices, and industry trends
- Proficiency in managing and planning campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat, and Pinterest
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results
- Excellent communication skills, and the ability to translate complex channel-level observations into actionable insights
- Strong experience driving the creative/content briefing process
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Proficient in Google Analytics and Tag Manager
- Experience running DR campaigns driving sales/ROAS is a must
- Experience in social commerce and live shopping is a strong plus
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically
- Desired experience with marketing partners, such as Smartly
- Be a part of this values-driven, high-growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We're a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs, and regular social connects with colleagues
- Bring your furry friend to work with you on our allocated dog-friendly days and spaces
- And not to forget our generous product discount and gifting
