CRM & Digital Experience Manager

1 week ago

WaltononThames, Surrey, United Kingdom Kia Europe Full time

Welcome to Kia UK

About Us

Kia UK is a prominent automotive brand known for offering a wide range of models in various vehicle segments, making it one of the top UK car brands in 2023. Kia UK has over 190 dealerships nationwide and is recognized for its cutting-edge electrified products that embody tomorrow's technology available today. The brand's lineup includes award-winning vehicles like the fully electric EV6 and the groundbreaking EV9.

For over 30 years, Kia UK has seen continuous growth fueled by innovative design, quality products, and evolving customer service. With a vision to have nine fully electric vehicles in the UK by 2027, Kia UK aims to lead as a provider of sustainable mobility solutions globally.

At Kia UK, people are at the heart of everything. It's a place where each day presents opportunities for personal and professional growth. This commitment to its employees earned Kia UK recognition as one of the UK's Best Workplaces in 2024 by Great Place To Work and also a spot in the 2023 Best Workplaces for Women list. Employees appreciate the positive work atmosphere, management trust, corporate strategy, pride in the company, benefits, facilities, and more.

The Role

The CRM and Digital Experience Manager at Kia UK Limited (KUK) plays a crucial role in driving the marketing strategy focused on customer engagement and content management. The goal is to cultivate a loyal customer base, boost sales, and convert leads into future Kia owners who embrace electrification and digital solutions.

Key Responsibilities/Tasks:

  • Provide comprehensive marketing support, including strategic planning, creating annual marketing plans, quarterly campaigns, budget management, agency briefings, and overseeing the creative production process.
  • Identify and track key performance indicators (KPIs) and evaluate the effectiveness of campaigns and materials.
  • Manage allocated budgets, keep stakeholders informed of expenditure commitments, and ensure budget adherence following SAP protocols.
  • Implement tools to measure the performance of core programs.

CRM

  • Devise and execute email strategies to enhance customer engagement, drive purchases and conversions, and reduce bounce rates.
  • Create a Customer Journey integrating all communications from KUK to customers and prospects.
  • Lead the lead management process for marketing purposes.
  • Develop customer marketing initiatives to boost traffic, engagement, and leads, leading to acquiring new customers and enhancing retention.
  • Collaborate with the Customer Quality Team to enhance customer retention and database quality.
  • Oversee the transition from Siebel to Sales Force.
  • Plan and create dynamic content to support various customer journeys from prospecting to repurchasing.
  • Design an email strategy to enhance the Dealer Email Marketing Process in coordination with Kia Contact for tactical, launch, and bespoke campaigns.
  • Enhance customer engagement through targeted marketing communications tailored to specific demographics, segments, and interests.
  • Work closely with the digital team to tag, integrate, and monitor customer behavior on the website.

Digital Experience

  • Manage Showcase content to keep it relevant and up to date.
  • Supervise the creation and maintenance of 360 digital assets and ensure timely availability of reference photos for new vehicles.
  • Lead Dealer Digital Solutions content and reporting, including Digital POS and Marketing Portal.
  • Improve dealer and customer utilization of digital tools, including analyzing usage, downtime, and troubleshooting.
  • Create and manage all digital product literature, such as product brochures, specification sheets, and monthly price list updates.

About You

  • Preferred education to degree level or equivalent.
  • Relevant automotive experience required, with knowledge of Project Management being advantageous.
  • Broad understanding of automotive functions.
  • Highly motivated, energetic, and self-starting individual.
  • Strong written and verbal English skills with some experience in copywriting.
  • Familiarity with eCRM, EDM, and Email Marketing.
  • Demonstrated ability to work effectively across different functions.
  • Organized with keen attention to detail and focused on achieving results.
  • Shows resilience, flexibility, and a willingness to explore different approaches to achieve goals.
  • Capable of managing budgets, schedules, and preparing estimates.
  • Quick to adapt to new situations and challenges, with the ability to navigate ambiguity.
  • Team player who can work on multiple projects supporting various initiatives.
  • Excellent proficiency in PowerPoint and Excel.

The Benefits

  • Flexible working hours within core hours between 10:00am-3:00pm.
  • Hybrid working model allowing up to 2 days a week of remote work.
  • Employee Car Scheme offering car lease and insurance starting from £80/month.
  • Onsite Chef providing daily complimentary lunches.
  • Private Medical Care (Vitality).
  • Annual Health Checks and free flu jabs available on-site.
  • Private Dental Care (Denplan, £0 excess).
  • Pension plan with enhanced employer contributions.
  • Income Protection, Life Assurance, and Critical Illness Protection.
  • 24 days of Annual Leave plus Bank Holidays.
  • Wellness benefits including cycle-to-work scheme, free eye tests, employee assistance program, and Mental Health First Aiders.
  • Financial hub offering free financial guidance and support.
  • Option to work from anywhere for a week annually.
  • Enhanced Maternity, Adoption, and Shared Parental Leave with up to 6 months of full pay.
  • Enhanced Paternity Leave.
  • Free weekly participation in yoga, football, and badminton clubs.
  • Onsite amenities like pool tables, dart boards, and massage chairs.
  • Opportunities to engage and contribute through charity partnerships.
  • Birthday Vouchers.
  • Celebratory events like Spring Ball, Christmas gatherings, Social Club, and more.

Location/Travel

The Kia UK Head Office is located in Walton-on-Thames, just a short 5-minute walk from the station. The office offers ample on-site parking, including EV charging ports.

There is step-free access throughout the premises, with additional accessibility support provided upon request.

Interview Process

  • Dealer Digital Marketing Executive

    1 week ago

    Walton-on-Thames, Surrey, United Kingdom Kia Europe Full time

    Welcome to Kia UKAbout Kia UKKia UK is a prominent automotive brand with a wide range of models across various vehicle segments, making it one of the top UK car brands in 2023. With over 190 Kia dealerships nationwide, Kia is known for its advanced electrified products, leading the way with futuristic technology. Notable products include the fully electric...

  • People Experience Recruitment Undergraduate

    1 week ago

    Walton-on-Thames, Surrey, United Kingdom Pfizer Full time

    Pfizer UK Undergraduate Programme 2023/24People Experience (HR) Recruitment UndergraduateHuman Resources - Talent Acquisition TeamDepartment OverviewPeople Experience, (previously Human Resources HR)) is a Global Corporate enabling function with the purpose of developing capabilities, talent, and organisations to enable Pfizer to succeed in the present...

  • Marketing Automation Specialist

    3 weeks ago

    Walton-on-Thames, Surrey, United Kingdom Plum Personnel Full time

    Marketing Automation SpecialistCirca £35,000 depending on experienceWeybridge As a Marketing Automation Specialist, you will play a crucial role in driving growth through high-impact email marketing campaigns. Reporting to the Head of Marketing, you will work alongside a team of talented marketers to push boundaries and deliver outstanding results. Main...

  • IT Project Manager

    1 week ago

    Walton-on-Thames, Surrey, United Kingdom Proactive Appointments Full time

    Digital Technology Project ManagerAs a Digital Technology Project Manager, you will lead projects with accountability to align a team, solidify the objectives, scope, cost, timeline and risks within a project. You will create, plan, execute and control the project to deliver the projectobjectives. You will have overall accountability for clarifying,...

  • Digital Security Consultant

    1 week ago

    Sunbury-on-Thames, Surrey, United Kingdom BP Full time

    Job Title: Security ConsultantJob Location: SunburyContract Length: 3 months with view to extendIndustry: Oil and Energy, SecurityKey Requirements: Experience with Salesforce/ CRM platforms, Risk Management, Security and Risk experienceRole OverviewJoin our team as a Security Consultant specialising in conducting risk assessments and being responsible for...

  • Service Administrator- No Experience required

    1 week ago

    Walton-on-Thames, Surrey, United Kingdom CompassRock International Full time £25,000 - £27,000

    Compass Rock – Resident and Lettings Service Specialist - Multi Site We are seeking a motivated Resident and Lettings Service Specialist to join our team. The successful candidate will be responsible for leasing apartments, lease progression paperwork, ensuring tenant satisfaction and supporting the property management team in various tasks. As the role...

  • Tactical & Dealer Marketing Executive

    1 week ago

    Walton-on-Thames, Surrey, United Kingdom Kia UK Full time

    Purpose of Job:The Tactical and Dealer Marketing Executive will support the Manager - Tactical and Dealer Marketing and other Marketing Managers with the development and implementation of Kia UK Limited's (KUK) Tactical and Dealer Marketing plans as well as being involved in Dealer Events and some elements of eCRM with the aim of building a loyal Kia...

  • Senior Manager Digital Sales

    1 month ago

    Staines-upon-Thames, Surrey, United Kingdom ServiceNow Full time

    Company DescriptionAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for...

  • Senior Manager Digital Sales

    4 weeks ago

    Staines-upon-Thames, Surrey, United Kingdom ServiceNow Full time

    Company DescriptionAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for...

  • Senior Manager Digital Sales

    1 week ago

    Staines-upon-Thames, Surrey, United Kingdom ServiceNow Full time

    Company DescriptionAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for...

  • Key Account Manager

    1 week ago

    Walton-on-Thames, Surrey, United Kingdom Metsä Group Full time

    Metsä Tissue creates a cleaner every day. We are one of the leading tissue paper suppliers in Europe to households and professionals and one of the leading greaseproof paper suppliers globally. Our brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in five countries, we employ around 2,450 people. We promote a culture of...

  • Marketing Communications Manager

    1 week ago

    Staines-upon-Thames, Surrey, United Kingdom Kinetico UK Ltd Full time

    THE OPPORTUNITY Exciting opportunity for a marketing professional to join a rapidly growing company with responsibility for driving two important business initiatives: managing our new customer acquisition and existing customer relationship programmes.At Kinetico, we like to improve peoples' lives through better water. As a world-leading, international...

  • Aeronautical Analyst

    1 week ago

    Walton-on-Thames, Surrey, United Kingdom airbus Full time

    Job Description: SummaryNAVBLUE, an Airbus Company, is currently seeking an Aeronautical Analyst Navigation Aerodromes to join our team. A NAVBLUE Aeronautical Analyst is responsible for updating and maintaining the aeronautical information that is used in our products. As a member of one of our data production teams, you will be able to use customized tools...

  • Digital Security Consultant

    1 week ago

    Sunbury-on-Thames, Surrey, United Kingdom BP Full time

    Job Location:Canary Wharf / Sunbury (Hybrid)Contract Length:3 Months _(Initially)_Industry:TechKey Requirements:Security consultant background***Role Overview:What you will do:***Conduct risk assessments on system changes and new bp products (these go via bp's UNITY tool and SNOW) and triage these changes)Review security assessments as they come into the...

  • Associate, Statistical Data Scientist

    1 week ago

    Walton-on-Thames, Surrey, United Kingdom Pfizer Full time

    JOB SUMMARY This role is a hands on statistical data scientist supporting study and asset teams with statistical data sciences and analytics deliverables Ensures excellence in the delivery of analysis ready datasets, analysis results and displays and qc- work for which they are responsible Ensures adherence to high quality statistical data sciences...

  • Clinical Statistician

    1 week ago

    Walton-on-Thames, Surrey, United Kingdom Pfizer Full time

    ROLE SUMMARYROLE RESPONSIBILITIES- Provide scientifically rigorous statistical input into project development plans, regulatory submissions and questions, interpretation of statistical results, study design, statistical analysis plans and scientific and commercialization projects.- Be accountable for study level and submission level statistical deliverables...

  • Booking Advisor

    1 week ago

    Walton-on-Thames, Surrey, United Kingdom Layka Recruitment Full time

    Booking Advisor required for a busy car showroom based in Walton on Thames.Responsibilities and Duties: Using our internal booking system to schedule an appointment for our customers vehicles Job card creation Carrying out Manufacturer quality enhancement checks Carrying out service History checks Filing Assisting Service advisors with invoicing Daily...

  • Clinical Operations Resource Specialist

    1 week ago

    Walton-on-Thames, Surrey, United Kingdom Pfizer Full time

    The Clinical Operations Resource Specialist is accountable for supporting activities related to Clinical Trial planning and maintenance in the Project and Resource Management System (MyTRIAL Planisware, later MyTRIAL PLW). Provides business and technical support for the GSSO Line Managers in Resource Demand Forecast related questions in MyTRIAL PLW Tool.THE...

  • Education Programme Manager

    3 weeks ago

    Walton-on-Thames, KT12, Surrey, United Kingdom Explore Learning Full time

    Why Explore Learning?:Are you passionate about education and ready to lead a dynamic team to success?Do you have the vision and drive to create a vibrant, growing, and profitable learning environment?Explore Learning is looking for an inspiring Education Centre Manager to take control and make a real difference in the lives of children.The Role: What...

  • Education Programme Manager

    4 weeks ago

    Walton-on-Thames, KT12, Surrey, United Kingdom Explore Learning Full time

    Why Explore Learning?:Are you ready to take on a role with real purpose? We’re looking for an inspiring leader who is passionate about growing a business and making a meaningful difference through Education. Join our vibrant team at Explore Learning as an Education Centre Manager.About us:Our mission is to change childrens lives; supporting them to make...