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Digital Marketing Team Lead

3 months ago

Bradford, Bradford, United Kingdom Bradford College Full time

We are currently recruiting for an experienced and innovative Digital Marketing Team Leader to join our dynamic marketing department here at Bradford College.

This role involves leading a team of digital marketing professionals to develop and implement effective digital marketing strategies that enhance our institution's online presence, engage our target audience, and drive student enrolment and engagement.

We are a leading educational institution committed to providing exceptional learning experiences and outcomes for our students. Our Digital Services team plays a crucial role in enhancing educational delivery through innovative digital solutions.

Please note that interviews for this position will take place on Monday 8th July.

Responsibilities include:

  • Develop and implement comprehensive digital marketing strategies aligned with the College's goals and objectives.
  • Identify and leverage new digital marketing trends, tools, and technologies to enhance our online presence and reach.
  • Lead, mentor, and manage a digital marketing assistant while fostering a collaborative and productive team environment with the wider marketing team.
  • Plan and execute digital marketing campaigns to promote educational programs, events, and other initiatives, ensuring timely delivery and optimal performance.
  • Implement and manage SEO and SEM strategies to improve website ranking and visibility.
  • Monitor, analyse, and report on the performance of digital marketing campaigns using tools like Google Analytics, providing insights and recommendations for improvement.
  • Establish KPIs and track metrics to measure the effectiveness of digital marketing efforts and ROI.
  • Work closely with crossfunctional teams, including admissions, academic departments, and IT, to ensure cohesive and effective marketing strategies.
  • Communicate and collaborate with external partners, such as advertising agencies and vendors, to maximize marketing efforts.
  • Develop and manage the digital marketing budget, ensuring costeffective use of resources.
For the full job description and person specification, please

Education & Training

  • GCSE English & GCSE Maths at a minimum of grade C/4
Experience

  • Demonstrable previous experience in digital marketing, and experience working in a leadership role.
  • Excellent analytical skills and experience with datadriven marketing.
  • Strong leadership, communication, and interpersonal skills.
  • Ability to manage multiple projects and meet deadlines in a fastpaced environment.
  • Experience of developing highly successful digital marketing campaigns
  • Experience of developing and maintain websites and intranets
  • Experience of developing and delivery a content strategy for earned and organic

Bradford College


At Bradford College our ambition is to transform the lives of our learners, help them to aim higher and support them to achieve their goals.


Located in the heart of Bradford, we offer a wide range of courses at varying levels, with something to suit everyone.

Undergraduate to postgraduate and professional qualifications to distance learning and short community courses.


Our aim is to attract and retain knowledgeable, passionate and focused individuals who can inspire, motivate and support both learners and colleagues.

With a can-do attitude and desire for continuous self-improvement, you could make a difference to the lives of everyone at Bradford College.


Benefits of working at Bradford College:

  • Generous annual leave entitlement
  • equivalent to 30 days holidays, plus bank holidays
  • Additional college closure days, including 2week Christmas closure
  • Local government pension scheme, with a generous 18% employer contribution
  • Annual salary reviews
  • Career progression opportunities 54% of all vacancies are filled internally
  • Free sports and gym facilities
  • Free wellbeing initiatives and access to our exclusive staff indoor and outdoor wellbeing space
  • Confidential employee assistance service and onsite mental health first aiders
  • Access to Bradford College benefits hub, offering retail, travel, leisure and dining discounts and cashback
  • Discounts on greener travel cycle to work scheme & local MetroCard and Northern Rail discounts
  • Access to hair and beauty treatments in our studentled Signature Spa
  • Onsite dining facilities, including our awardwinning Grove restaurant
  • A host of training development opportunities
  • Fantastic campus facilities, a short walk to public transport links in the heart of the City of Culture 202
  • The opportunity to work for an organisation that is truly committed creating a better future for all through education and training.
  • If you have the drive to further develop your skills and abilities, you will be given the support and opportunities you need to enhance your career. This includes access to inhouse training and CPD, professional and academic qualifications and mentoring.
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