Senior CRM Strategy Executive

1 week ago


Leeds, Leeds, United Kingdom Flutter Entertainment Full time

Who you'll work with:


The Bet CRM Strategy team is responsible for designing the customer communications strategy for our Sportsbook and Sky Games brands.


With a focus on relevancy and personalisation, we strive to increase commercial value through incremental improvements utilising detailed test scenarios with clear KPIs and performance analytics.


Your role in 'better':

  • Build and maintain close relationships with the Bet Commercial team to understand the Bet Tribe's key commercial objectives to align our CRM strategy with their priorities.
  • Guide the executive team members on their development of key skills such as critical thinking, communication, presenting and reporting.
  • Collaborate with the wider CRM teams to understand our tool & data capabilities, proactively working together to seek new opportunities and build into plans.
  • Work with Business Intelligence to regularly review and understand performance against predetermined KPIs of all activity to improve and shape future strategies.
  • Coordinate and run sessions across multiple teams to enrich, align and present your plans.

How you'll create 'better':

  • A key role bridging the gap across teams to bring your plans to life, you will be a strong communicator, able to understand challenges, processes and abilities of multiple teams to drive actionable plans which improve the delivery resource we have available.
  • Passionate about the customer experience you will seek to understand more about our customers and their preferences through data, research and CX centre. Identifying and developing opportunities to improve the overall customer experience.
  • Championing the analysis of CRM, you will ensure all activity has clear, defined KPIs aligned with Commercial strategy. You will ensure this is clearly briefed to Business Intelligence, with key focuses and objectives identified.
  • You will actively seek to identify and tackle and opportunities to improve ways of working ultimately delivering improvements to our customer facing marketing and maximising available resource.
  • You will be a CRM Subject Matter Expert and support junior members of the team if needed but also support the business on crossbrand activities and Safer Gambling Initiatives.

About Sky Betting & Gaming:

And at Sky Betting & Gaming, better is just the beginning. When you work here, you'll be able to create the next big thing in a fast
- paced, exciting industry.


Our story began in 1999 and we've since grown to house a family of iconic brands including Sky Bet - the UK's no.1 betting app, Sky Vegas - the UK's no.1 online casino, as well as Sky Bingo, Sky Casino and Sky Poker.


We want to empower you to create a career you're proud of, to feel like you belong, and provide you with everything you ned to do your job.


Plus, Sky Betting & Gaming is part of the Flutter UK & Ireland family — a collection of big-hitting entertainment brands such as Paddy Power, Betfair and Tombola.


Flexible Working:


All our live jobs champion hybrid working, offering a flexible blend of home and office working with full autonomy to decide how many times you travel into the office each quarter.

Looking for a remote role? We're open to discussing remote working for all our live jobs.

Helping you live your life better:

  • £1,000 learning fund each year
  • 32 hours paid volunteering time per year
  • Free SkyQ Ultra HD premium TV package worth £1,200
  • Twiceyearly bonus (with part of it guaranteed)
  • Pension contribution scheme
  • Private healthcare
  • Flexible ways of working home or office, it's your choice
  • Access to thousands of Udemy courses
  • Invest via the Company Sharesave Scheme
**If you need any adjustments to make this role work for you let us know, and we'll see how we can accommodate them.

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