Marketing Manager, Demand Generation

1 week ago

City of London Greater London, United Kingdom Evo Talent Full time £60,000

Discover the future of strategic management with our client, a leader in advanced portfolio and information management solutions. Their innovative platform revolutionises the way large organisations harness and interpret complex data. By seamlessly integrating diverse data sources our client offers unmatched insights, revealing hidden connections and opportunities. With a commitment to democratising strategic planning, they empower decision-makers to navigate intricacies with confidence, driving transformative outcomes in their most critical ventures. Join a team dedicated to making a substantial impact on the business landscape.

Find out more about this role by reading the information below, then apply to be considered.

About the Role

We are seeking a driven and innovative Marketing Manager to lead the efforts in securing new revenue opportunities across Europe and the US. This role involves spearheading targeted account-focused programs, aimed at lead generation for pipeline creation and acceleration within our clients account base.

What you will be doing

  • Develop and implement comprehensive account-based marketing plans to generate high-quality sales leads and accelerate pipeline growth.
  • Utilise marketing automation tools to track lead lifecycle and enhance conversion rates, ensuring alignment with sales objectives.
  • Drive targeted demand planning across countries and territories, aligning marketing strategies with sales team needs for account-specific offerings.
  • Manage all demand generation campaigns and events to foster pipeline creation and growth.
  • Monitor and review campaign performance, focusing on ROI and optimising future marketing efforts based on data-driven insights.
  • Assist the CMO in forecasting and reporting on lead generation targets, defining success metrics and analysing performance.
  • Manage paid digital marketing strategies, including social media, search advertising, and retargeting.
  • Plan and execute webinars in collaboration with event and content marketing teams.
What you will bring to the role
  • You have a proven track record in demand generation, preferably in a fast-paced SaaS environment, and are adept at partnering with sales teams to drive leads through multi-channel marketing campaigns.
  • Experience with enterprise-level software and cloud-based solutions is essential. A quick learner especially in utilising marketing tools like Google Analytics, and HubSpot.
  • You are highly analytical, with strong project management skills and the ability to lead campaigns end-to-end.
  • Skilled in managing budgets, optimising spend across tactics and forecasting results.
  • A creative thinker who is comfortable handling both online and offline marketing strategies and is willing to take on various tasks to drive brand and product demand.
  • Excellent communication abilities, comfortable presenting to audiences, and experienced in working across cultures, particularly in the USA and Europe.
What can you expect
  • Salary up to £60,000
  • You will be joining a fast paced environment where you will have autonomy to drive lead gen in a way that supports the wider business growth
  • A primarily remote role with 1 day per week in the London office
  • Company bonus and individual incentives
  • 22 days A/L + Bank Holidays
  • Life Insurance
  • Enhanced Perkbox
  • Cycle To Work

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