Head of Digital and Content

1 week ago


Bristol, Bristol, United Kingdom WST Full time
Job Description

Head of Digital and Content

Please apply via the LinkedIn functionality and also send a cover letter with salary expectations to

World Snooker Limited is the commercial entity responsible for the commercial exploitation and promotion of professional snooker events and is the custodian of the sport's commercial rights. Our vision is to expand our global footprint and increase our portfolio of major events. That means making our major events, like the World Championship, Masters, and UK Championship, bigger and better. It means enhancing the status of our other own managed Tour Events, like the Tour Championship, Players Championship and German Masters amongst others. Finally, it also means driving growth in the major international events that we sanction like the Shanghai Masters, Hong Kong Masters, China Championship and Yushan World Open.

Under the leadership of Chairman, Steve Dawson and CEO, Simon Brownell, The World Snooker Tour is going through an exciting period of innovation and strategic growth. The Tour has developed a diverse calendar of over 20 events and nurtured a vast and committed audience of over 500 million viewers worldwide.

The next challenge is not only continuing this growth, but also to drive engagement between the sport and its loyal audience so that we can deliver against their needs, as well as providing the benefits of brand allegiance and targeted exposure for our many partners and sponsors.

The Head of Digital and Content will report to the Chief Marketing and Communications Officer, managing a team of two Digital Content Producers and a Digital Manager. They will work alongside the Head of Marketing and Head of Communications in the wider Marcomms structure.

Key responsibilities

Leading the business across social media, video content, and web & app development

Striving to increase the digital footprint of WST across all key channels

Increasing the quantity and quality of WST content production and distribution

Creating and implementing strategies to grow our follower base across social media channels with an eye on the monetisation potential

Implement a clear archive monetisation strategy across YouTube and OTT platform

Developing clear and unique channel strategies ensuring every piece of content is fit for purpose to meet objectives, non-standardised and posted across all platforms

Producing engaging, compelling storytelling content across the season

To always adapt and learn to the results of our output, ensuring we focus on what makes a real difference

Leading on the development of WST's first OTT platform housing both streaming and archive

Ensuring the appropriate frequency of content pre, during, post and inter-event

Working with our PR agency to create unique content opportunities across sports and other cultural mediums to promote snooker as an evolvoing, mainstream sport

Developing a best-in-class website and app which meets company objectives across all areas. Becoming the go to destination for the latest info for all snooker fans

Supporting our global social media agencies with the necessary content in a timely manner to boost our global following in key markets

Leading a team of content and digital staff, coaching their development, and supporting their growth

Confidence dealing with top level sportspeople to create content

Other duties

Reporting to the board on performance key metrics, in conjunction with our insight department

Attending events to lead the team and ensure the highest levels of performance and output

Ensuring all equipment is maintained and we are adequately equipped to meet our content needs

Essential skills & experiences

Proven track record of quality content production

Understanding of the current landscape of sports content digital strategies

Ability to produce and edit content and coach a team of Content Producers and Digital Manager

Works well under pressure and able to cope with a dynamic and changeable industry

High level of energy, drive and desire to exceed targets

Lead the social media output for a relevant company of similar or larger size

Evidence of adapting a social media strategy based on data and trends

Clear examples of creating content which has led to a significant and consistent growth in audience

Desirable skills & experiences

Experience working with high profile sports people/artists/clients

Portfolio of sports based content production

Ability to work on a strategic level as well as hands on to support the team

Experience in web&app development and management

Strong connections in the sports industry, across various sports and media outlets

Experience with large scale streaming and OTT platforms

Closing deadline 1st June or when suitable shortlist created, please do not delay to apply

No agencies considered at this stage



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