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About The Role
CRM Executive - AutomationHereford, England, United Kingdom
Type: Permanent
Working Pattern : Hybrid (3 days on site, 2 remote)
Who Are we?
MandM is one of the biggest employers in Herefordshire and one of Europe's leading online, off-price retailers, selling branded Fashion, Sport & Outdoor products for Men, Women and Children.
We offer our customers fantastic value by partnering with companies who we have built long term relationships with, enabling us to offer our customers big household names and up-and-coming brands, giving fantastic value all year round.
We are located in the heart of Hereford City Centre in our brand new, state of the art office. The modern, stylish workspace was designed to encourage collaborative working, teamwork and creativity - everything that MandM is all about.
As our business continues to grow we are recruiting for a talented CRM Executive to join our growing team. Why not come be a part of our journey to success and take advantage of all MandM can offer you
More than a role
Competitive Salary: Your talent deserves recognition
Company bonus: We succeed, you benefit
Career Growth: Opportunity to grow
Staff Discounts: Stay stylish with our exclusive discounts
Company Pension: Secure your financial future
Generous Holiday Allowance: Enjoy 5 weeks of well-deserved breaks. You even have the option to buy an extra week
Birthday Delight: Take your special day off to celebrate YOU
Free City Centre Parking
Health & Wellbeing programme; we'll look after you
The Role Scope
Create engaging, impactful and personalised automated email campaigns that drive the customer journey forward
Build comms tailored to customers on-site behaviour, increasing spend and loyalty through targeted and strategic use of data and analytics
Drive desired customer behaviour through segmentation, personalisation, identifying new touch points and optimisation of existing flows
Launch new & existing customer journeys via an omni-channel approach (Email, SMS, Web Push)
Utilise a solid understanding of A/B testing
Optimise & enhance customer journeys across all 7 markets whilst still maintaining that localised feel in our UK and International markets
Work closely with external teams to understand UK and International trends
Daily reporting and analysis of automated email performance for all markets
Supporting the Senior CRM Executive and CRM Manager to determine broader email strategy and future planning
Drive business growth forward through achievement of team KPIs
About You
Team Player with excellent communication skills at all levels
1-2 years CRM experience
Competent in a CDEXP Platform (Bloomreach preferred)
Basic understanding of HTML (Preferred but not essential)
Customer centric approach – a solid understanding of audience segmentation and lifecycle
Highly organised and able to manage and deliver several projects at the same time with short turnaround times
Exceptional attention to detail, accuracy and grammatical skills
The ability to work under pressure and driven by hitting targets
A proactive, enthusiastic and 'can-do' attitude
Knowledge of Google Analytics and/or other reporting tools
About Us
At MandM, our employees are driven by a shared commitment to excellence and making a real impact in the industry. We pride ourselves on upholding these core values in everything we do.
The people
I ntegrity
Teamwork
Accountability
Entrepreneurial approach #J-18808-Ljbffr