Go-To-Market Strategy Manager

2 weeks ago

Longford, Telford and Wrekin, United Kingdom FIS Global Full time

Position Type :

Full time

Type Of Hire :

Experienced (relevant combo of work and education)

Education Desired :

Bachelor's Degree

Travel Percentage :

10 - 15%

Go-To-Market Strategy Manager

​The Banking and Capital Markets Go-to-Market (GTM) team is seeking GTM Strategy Manager to drive effective Solution Launches, Cross-Sales Solution enablement plans, strategic initiatives to achieve commercial goals and work with the campaign team to launch unique and differentiated campaigns and drive their adoption among our clients, sellers, and partners.

This role will drive the strategy, analysis, and execution approach for bringing solutions to market, ensuring there is healthy pipeline growth, and work closely with product managers, Line of Business, Sales leadership, and marketing.

We are looking for someone who can solve problems creatively with collaboration as your guideline, be data-driven, and can work effectively in a highly distributed team environment. The GTM Strategy Manager will improve target market definition/understanding for existing and new markets and develop/execute GTM programs which contribute to generating incremental revenue to the firm.

​

​The GTM Strategy Manager responsibilities include

  • ​Focusing on one or more key target market segments, develops, manages, and executes the GTM strategy for new/focus solutions to ensure cross-functional internal alignment and sales readiness.
  • ​Work with product, sales, pre-sales, commercial reps and marketing deliver the GTM plan including the creation of a clear value proposition, positioning guidance, messaging, sales segmentation, and route-to-market strategy in concert with product management, sales, marketing, and the business.
  • ​Support a closed-loop GTM, ensuring solution managers are informed of sales feedback, to drive improvements in the Solution and/or GTM plan.
  • Leverages existing and identifies new content requirements including sales battle cards, slideware, case studies, testimonials to ensure compelling program/product value proposition.
  • ​Together with strategy team, improves target market definition/understanding for existing and new markets.
  • ​Define a sales motion for specific solutions, understanding Pricing, help facilitate early adopter clients, pipeline strategy and accelerate campaigns aligned to broader sales plays, as well as global sales efforts.
  • ​Oversee sales & partner enablement strategy; assist with enablement collateral creation and early field training.
  • ​Working closely with business, product leaders and sales, identify opportunities for cross-sell and solution suites across Capital Markets and Banking and/or across FIS, and oversee GTM activities to execute.
  • ​Serve as a conduit between product management and business teams and the field; ensure field alignment to product introduction principles and processes.
  • ​Establishes regular cadence with global sales teams to provide market insight.
  • ​Actively engages in the win/loss program and monitors competitor activity.
  • ​Partner with Sales Operations to drive effective compensation/incentives for field teams in alignment with campaign initiatives.
  • ​Provide escalation support on sales, partner, or operations (deals desk/war room) issues with the new offer.
  • ​Provide expertise on sales tools, and early field trial methodology and processes.

​

​

Qualifications

  • ​8+ years of experience in commercially focused roles within business, sales, or consulting with a strong track record of progressive experience and responsibility. Specific experience in go-to-market roles preferred.
  • ​Bachelor's degree required, MBA a plus.
  • ​Extensive cross-functional experience across a variety of roles like sales, strategy, business development, partnerships/alliances, consulting, project management, and services delivery
  • ​Familiarity with go-to-market principles; some experience in product management, marketing, customer success, or operations/finance preferred.
  • ​Familiarity and experience in Fintech environments beneficial.
  • ​Strong written & verbal communication skills and the ability to work effectively across a variety of levels within the organization.
  • ​Structured thinker who can quickly organize and execute action plans.
  • ​Ability to influence others and enlist their help on a variety of ever-changing priorities.
  • ​Acumen in business, change management, technology, and analytical capabilities.
  • ​Desire to continually learn and improve approaches and methodologies.
  • ​Committed to achieving your goals, with the ability to work under pressure in fast-paced and challenging environment.
  • ​Positive team-oriented attitude

​

​What we offer you:

  • ​We will support your growth and development both personally and professionally. Here's what we can offer:
  • ​Access to educational opportunities that can advance your career.
  • ​Projects that tackle the most challenging issues in financial services and technology.
  • ​The time and resources you need to give back to your community.
  • ​An inclusive work environment built on collaboration, flexibility and respect.
  • ​A competitive salary and comprehensive benefits package.

#LI-BH1

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FIS is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how FIS protects personal information online, please see the Online Privacy Notice.

Sourcing Model

Recruitment at FIS works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. FIS does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.

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