Marketing Co-ordinator

7 days ago


Bolton, Bolton, United Kingdom Bolton Arena Full time

JOB DESCRIPTION AND PERSON SPECIFICATION

JOB TITLE:
Marketing Co-ordinator

REPORTING TO:
Head of Commercial

ROLE PURPOSE:

To effectively co-ordinate marketing campaigns and events at Bolton Arena and provide promotional support for all events and programmes held at the Arena.


KEY ACCOUNTABILITIES:
To develop and monitor the Arena's corporate image and branding, ensuring a high
- quality brand and profile in all communication.

Support the development of annual marketing plans for online objectives and activities.

To co-ordinate PR activity and actively generate positive media coverage for the

Arena, developing a network of key media, commercial, education and sporting contacts.

To co-ordinate and lead all advertising, publicity, sales literature, and promotions, providing design, copywriting and concept expertise, negotiating with suppliers and contractors and ensuring value for money.

Answer client enquiries and prepare quotations, maintaining a database and carrying out the appropriate follow up.

Deliver online campaigns and projects co-ordinating the support and input required by colleagues.

To provide information and advice about the facilities and activities to customers and potential customers.

Liaise with internal and external clients throughout the organisation of their events and produce timely and accurate information for them.

Conduct research of new technologies and online marketing resources, making recommendations for new opportunities for improved customer engagement and/or cost efficiencies

Assist with the marketing of conference and events facilities to existing and prospective clients.

To assist all departments in the preparation of marketing initiatives.

To play and active part in the development of the Arena's brand.

JOB DESCRIPTION AND PERSON SPECIFICATION

WEBSITE
Maintain, develop, and improve website and other web development technologies.

Support website content managers, ensuring regular updates, overseeing visual and design requirements as well as providing ongoing support and training as required.

Appraise all areas of the website on a regular basis to ensure optimise contribution to BMLT's vision, strategy, and tone of voice.

Evaluate performance of website on a monthly basis, reporting to management quarterly on marketing effectiveness, key areas of success, lessons learnt and identified areas of improvement.

Lead on search engine optimisation and other tactics to attract website traffic.

Liaise with website and marketing teams in partner organisations to manage cross promotions and affiliations.

EMAIL COMMUNICATIONS:

Evaluate marketing effectiveness of each campaign and share with colleagues - reporting to management quarterly on key areas of success, lessons learnt and identified areas of improvement.


SOCIAL MEDIA:
Ensure corporate social media policy and guidelines are adhered to by staff and wider communities.

Support the development and implementation of a social media strategy to encourage customer, staff, partner, media engagement across the social networks.

Administer corporate social media accounts, scheduling regular content, manage interactions and employ tactics to grow audiences and optimise reach.

Support social media administrators that manage other accounts, ensuring regular interactions, overseeing content plans as well as co-ordinating ongoing support and training as required.

Keep up to date with the latest developments in social media and advise and implement ways BMLT can best utilise social media.


JOB DESCRIPTION AND PERSON SPECIFICATION

PERSON SPECIFICATION:
Essential Requirements

Skills:

A professional appearance with excellent interpersonal skills necessary to motivate, support and be valued by a range of colleagues and partners.

Good communication skills with people at all levels

Ability to handle multiple projects concurrently, work under pressure, on own initiative and prioritise.

Ability to work to tight deadlines and within budget.

Combination of copywriting, design and analytical skills with excellent attention to detail.

Excellent IT skills with a natural confidence with digital technologies - enjoy working in a technology-based environment.

Knowledge & Experience

Marketing or Business qualification

Demonstrable record of excellent management of digital marketing projects and resources.

Experience of using website content management systems

Experience of social media administration and associated management and reporting systems

Knowledge of digital technologies and new advancements in online marketing tools.

Other

Willingness to undertake future training; and ability to adapt to new systems/ ways of working.

Desirable Requirements

Skills:

Ability to develop marketing plans and to manage and evaluate their implementation, persuading others to
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