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BI and Data Analyst

3 months ago

Gateshead, Gateshead, United Kingdom Central Employment Full time
Central Employment are working with a rapidly expanding eCommerce Retail organisation based in the North East. Due to on-going growth, they're seeking a technically focused Ecommerce Data Specialist
Extensive knowledge of Ecommerce and the use of Ecommerce platforms.
Willingness to learn about all parts of the business to aid in project management and decision making. Broader knowledge of the entire marketing mix, as well as the ability to manage multiple brands and stores simultaneously.
A perfectionist who understands the need for quality, clean data, and professional, commercially consistent output.

Contributing to the overall ecommerce strategy and assisting with implementing new projects and initiatives.
Increasing sales through Conversion Rate Optimisation and A/B Testing.
Acting upon and responding to service desk requests for product information changes and website issues.
Working with the Marketing Team and using data to enhance product merchandising, search engine optimisation and on-site content.
Continuous testing of the websites to ensure a frictionless customer experience.
Regular auditing and maintenance of the stores to ensure high performance and conversion.
Analysing data from Google Analytics and 1st party sources to assist with decision-making and problem-solving.
Helping maintain several affiliate networks using Awin through third party management.

Extensive knowledge of Ecommerce platforms. An understanding of how on-site content affects Search Engine Optimisation.

The ability to use data to drive decision-making, including Google Sheets and Microsoft Excel skills and experience with analytics platforms.

A high level of experience with GA4, including some experience with implementations and the Data Layer.
A high level of experience with reporting and Business Intelligence tools such as Looker Studio.