▷ (High Salary) Product Marketing Manager - B2B FinancialPublishing

4 weeks ago


London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

Product Marketing Manager – B2B Financial Publishing /Information Services – Hybrid in London, or Remote To c£60k Basic +10% Bonus & Superb Benefits (hybrid) - c2 days in London officeper week. You must have at least 4 years B2B Marketing experiencewithin Publishing, subscriptions, and/or market intelligenceproducts to be considered for this role This is an excitingopportunity to join a market leader in B2B financial publishing,events and information products as a Product Marketing Manager.Working closely with the Marketing Director, you will help developand deliver the marketing strategy across a portfolio of B2Bsubscription news & intelligence products and client marketingsolutions. Requirements: - 4+ years’ experience in B2B marketing,with some experience in demand generation / lead generationstrategies, including lead nurturing - B2B Subscriptions /publishing / information services / market intelligence productmarketing experience - Experience working closely with sales /business development functions - Good knowledge of customer dataanalytics and the ability to convert data into meaningful insight -Good understanding of SEO principles and strategies - Strongexperience working with Analytics tools (e.g. Google Analytics) -Strong experience with campaign management systems (e.g. Pardot,Marketo, etc) and CRM (e.g. Salesforce) - Experience optimizingperformance across paid, website and email - Good knowledge onother acquisition channels and levers (PPC, social – LinkedIn,retargeting, direct mail, events, list research) - IT Literate; MSoffice, advanced Excel - Excellent communication skills bothwritten and verbal Main Responsibilities: - Create and implementcomprehensive product marketing strategies, covering all stagesfrom pre-launch to post-launch, ensuring alignment with overarchingbusiness objectives. - Conduct thorough market research andcompetitive analysis to uncover market opportunities and refineproduct positioning. - Partner with product and sales teams toestablish clear product messaging, positioning, and target marketsegments. - Manage a small product marketing budget, ensuringoptimal fund allocation and tracking return on investment (ROI). -Design and implement marketing campaigns to promote pre-productsurveys, increasing participation and collecting valuable customerfeedback. - Strategise and lead successful product launchcampaigns, incorporating press releases, social media efforts, andtargeted marketing actions. - Oversee communication of productupdates and feature releases, ensuring clear and effective marketmessaging. - Create and execute lead generation strategies toattract qualified leads and support sales initiatives. - Partnerwith sales teams to ensure effective lead nurturing and seamlessconversion. - Identify and implement innovative advertisingchannels and marketing strategies to engage target audiences andenhance product visibility. - Work with the Event Coordinator andsales teams to deliver successful award celebrations for theranking winners. This role would suit someone looking to furhtertheir b2b product marketing experience within a leadingmulti-national publishing brand, with excellent opportunities forprogressing your career. Whilst we endeavour to respond to allapplicants within 14 days, due to volumes received this isn’talways possible. If you’re not contacted within 14 days, you mayassume your application on this occasion has not been successful.Please keep an eye on our website www.marketing-talent.co.uk forfuture positions that may be of interest. Key words: marketing,senior, manager, publishing, b2b, financial, audience, demand,acquisitions, retentions, subscriptions, professional services,awards, events, accreditations, benchmarking, product, campaign,channel, media, analytics, strategy, email, social media, linkedin,digital, online, permanent, London, UK, remote,hybrid.


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