VP Marketing

Found in: beBee S GB - 2 weeks ago

London, United Kingdom Adobe Full time

JOB LEVEL

E10

EMPLOYEE ROLE

People Manager

The Opportunity:
 

Reporting directly to the SVP & CMO of Adobeâs Digital Experience (DX) business, this executive will lead marketing for the DX business in EMEA. You will also work closely with a cross-functional team across Global Marketing, Field, and DX Product Marketing to develop marketing strategies and campaign plans aligned with Adobeâs overall goâtoâmarket, and revenue goals.#

This executive will also lead the execution and measurement of digital and field marketing programs in partnership with functional teams within the Global Centers of Excellence (AR, PR, Social, Campaign/Content, Business Development) and the Regional counterparts (in Americas, APAC and Japan) with an emphasis on account-based marketing and demand generation.

What Youâll Do:

  • Direct a team of 90 employees across EMEA demand generation, field marketing, account-based marketing, executive marketing, and partner marketing.

  • Orchestrate innovative marketing and passionate evangelism grounded in a compelling vision, clearly defined priorities, and measurable business results that align with Adobeâs strategy.

  • Leverage thought leadership to establish Adobe as the Leader in Digital Experiences & key industry categories, including Content, Data, and GenAI.

  • Define the overall campaign strategy, marketing mix, investment recommendations, and marketing plan aligned with business goals and go-to-market strategy.

  • Influence campaign measurement framework to demonstrate marketing's contribution to pipeline, bookings, and revenue.

  • Partner with finance to define and track data and insights around acquisition and customer lifetime value, consistently balancing both short and long-term results.

  • Build strong cross-functional alignment to drive strategies and success with field sales, customer success, services, and product marketing teams.

  • Showcase for âAdobe on Adobeâ â act as customer zero for Adobeâs best-in-class products and provide feedback to product development teams.

  • Inspire, empower, and develop a successful team; optimize organizational structure and staff as required and provide ongoing guidance and support to regional marketing organizations.

What You Need to Succeed:

  • Extensive leadership experience in enterprise technology and cloud-centric industries; scale and sophistication of a large global business.

  • A track record of success as an innovator and marketing strategist with significant diverse experience in the technology industry.

  • Demonstrated experience managing and growing a successful SaaS marketing organization of large scope, global reach, and complexity.

  • Confirmed experience driving marketing strategy and programs (thought leadership, demand generation) at scale.

  • Depth of knowledge and experience effectively crafting and running demand generation strategies, working closely with Sales and Product Marketing leadership.

  • Steadfast focus on the customer experience.

  • Deep understanding of marketing's role in delivering on time-to-value as well as topline revenue.

  • Ability to comfortably work cross-functionally within a matrixed organization and influence key partners across the business.

  • Deep analytical expertise and ability to run by the numbers.

  • Experience leading EMEA teams in a matrixed environment.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If youâre looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. Weâre glad that youâre pursuing a new opportunity at Adobe

Put your best foot forward:

1. Update your Resume/CV and Workday profile â donât forget to include your uniquely âAdobeâ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles youâre interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll. 

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If youâre looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of  gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com.

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