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2 months ago

Guildford, United Kingdom Electronic Arts Full time

Contract length: 12-month fixed-term contract

Location: Guildford, UK

Working model: can be remote or hybrid, near an EA EU/UK hub

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programmes, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sport through industry-leading sports video games, including Madden NFL football, FIFA soccer, F1 Racing, NHL® hockey, NBA LIVE basketball, and EA SPORTS UFC.

EA SPORTS & Racing Athlete Marketing Support

  • As an Athlete Marketing Manager you will build relationships with male and female athletes in key markets for our football (soccer) and racing business.

  • You will understand our EA SPORTS marketing goals and support us in building holistic marketing plans for how and when we engage with football and racing talent.

  • You will identify cross-sport integration opportunities in benefit of long-term ambassador relationships and EA SPORTS marketing goals.

  • Tracking and reporting of KPI´s for athlete activations and marketing campaigns will be an important part of your responsibilities.

Relationship Management

  • Foster talent communication & outreach for local marketing opportunities

  • Manage end-to-end talent logistics for shoots and activations.

  • Work with regional campaign and production teams to create and fulfil contractual rights with our ambassadors.

  • Develop documentation to collaborate with international teams of best ways to engage with local ambassadors for marketing services.

Deliverables

  • Local talent marketing plans for our ambassadors

  • Measurement strategies and retro-analysis reports

  • Executional briefs for ambassador engagements

  • Social media plans for ambassadors to support the broader marketing campaigns

  • Support ambassador marketing plans as part of EA Sports brand level programme

Requirements

  • Great relationship experience to engage with high profile talent and their representation

  • A great level of experience in sports marketing with focus on racing and football

  • An eye towards the future of sport

  • Entrenched in sports culture, lifestyle and trends

  • Proven experience in marketing

  • Ability to manage multiple high profile projects simultaneously

  • Exceptional verbal and written communication skills

  • Succeed in fast paced environments

  • Ability for international travel